Firstly, option of separate sales force for each brand. This option allows the sales agents to focus on a specific market and use their experience and knowledge to continue marketing in a single defined niche. As result organization will have experienced sales agents who are experts in specific market. However, this strategy needs high expenditure of the company. The company has to maintain a separate sales department for each brand line and sales agent of one brand cannot be made responsible for increase in sales of other brands.
Focus on technology strategy does not lead to success even though now days the information technology become popular among people in the worlds. In order to success in strategy benefit, we must focus on relationship between business, IS and IT strategy. Try to focus and balance these three strategies. Basically, business strategies are concern about scope of activities of business. For example, the business strategies are concerned about what and where the product or services are produce.
It serves a filter to separate what is important from what is not, [a mission] clearly states which markets will be served and how, and [a mission] can communicate a sense of intended direction to the entire organization”. Adapted from businessdictionary.com (2017) Once a clear mission for the company has been outlined a SWOT analysis must then be undertaken. This analysis of a company’s strengths and weaknesses will aid in the creation of their own specific strategy. A SWOT analysis will also be of help when researching into the competing market. By looking at what opportunities the company has for growth and what threats may occur within their market sector, a company can change and amend the existing strategy accordingly.
Purham Sidney 1 Customer Relationship Management is a major important key to the success of any business, company or organization. The case study Dow Corning and DirecTV discuss how the role of customer relationship management provides many avenues and is a strategy formula designed to build a better understanding their customers needs while also improving the relationship between the service provider and the service subscriber. The implementation and the use of this technology serve as a tool to build a better, stronger relationship with current as well as new potential customers. When business and companies use customer relationship management to gain a competitive advantage by understanding consumer preferences and individual customer purchasing habits. To summarize the case study in my own words are that the use of customer relationship management within the Dow Corning’s sales and marketing group to provide excellent customer service while recording valuable information about their customers to gain an understanding of their customer 's needs, wants and to provide new ways to better serve their customer base.
As against the punctuated equilibrium theory, she criticised that organizations cannot simultaneously pursue both exploration and exploitation by compromising their future advantages. She criticised the specialisation theory quoting that in this situation a hold-up can occur. If organization A is the designer and organization B the manufacturer. Organization B can refuse to produce the product as being designed by organization A or refuse to produce it so efficiently. Likewise organization A can refuse to reveal their new ideas and products to organization B.
SITUATION ANALYSIS AND SWOT Situation analysis is a systematic collection and evaluation of past and present economical, political, social, and technological data, aimed at identification of internal and external forces that may influence the organization 's performance and choice of strategies, and assessment of the organization 's current and future strengths, weaknesses, opportunities, and strengths. There are several methods included in situation analysis which is The 5C analysis, SWOT analysis and Porter five forces analysis. Situation analysis is the second step in the marketing plan. This is also a critical step in establishing a long term relationship with customers. L.A.K.
According to Fleming (2012), the company is increasing its long term business prospects which may aid its customers to gain social and economic goal. It is identified that the company has looked up its competitive benefit and examine its philanthropy efforts by the most effective way. According to Geppert et.al (2014), this means company is socially responsible and associated to environmental practice which can also lead to a strong customer and sales loyalty. This may enhance the productivity and quality of the company’s product which retain and attract its workers in order to reduce the regulatory
• proven validity. The data sources can be divided into internal and external. Internal are those whose information obtained comes from the company itself. This is the most favorable case for research teams, as the continuous updating of the data held by the company itself is a valuable source of information. External are those that come from different non-business organizations, publications, internet, etc.
Marketing Management – Consulation on Marketing strategy of Dhiraagu Executive Summary Marketing management is the organizational discipline which can make focusing on the techniques, practical application of marketing orientation and methods inside enterprises in the management of a firm 's marketing activities and resources. The brand audit investigates the return on existing investments, trends in a business’ net profits and its established economic value. It determines the business’ entire financial strength and assesses a business’ image and reputation with its customers. It determines how is perceived as an industry leader in technology, along with exceptional customer service, offering a product or service innovations, other
They identify that the marketing phenomena exist in all core business processes of product development management, supply chain management and customer relationship management. Basically, the function of marketing is attracting and retaining customers (Srivastava et al., 1999). Marketing possesses the functions also as customer value creation and shareholder value creation (Day,1997; as cited in Srivastava, Shervani & Fahey, 1999). Moreover, marketing is an intellectual and operating discipline that influence whole business process to have each business process gets done. Hence marketing tasks have broad items of work.