Qatar Foundation Swot Analysis

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Figure 2: SWOT Analysis of Qatar Foundation
2.1.3 Company’s Strengths
The biggest strength of the Qatar Foundation lies in the sustainable investment and funds gathered from the private as well as government-supported funds. Knowledge dissemination through research is recognised as the key attribute of the business. The role of Foundation’s employee in making the organisation grow faster added to the strengths of the company. Additionally, besides provision of education, the range of business and institutions offer range of employment opportunities for the business. Lastly, the current infrastructure and state of the art facility further makes the business as environmental friendly as well as consistent in meeting the needs of different
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With the advancement of technology and innovation, the company has potentials to grow its service sand diverse activities through electronic government platforms. Furthermore, presence in diverse market directs a sustainable future for the organisation.
2.1.6 Company’s Threats
Competition and knowledge gap constitutes the vital research threats for the Qatar Foundation. Qatar national culture does not support entrepreneurial culture and it can act as a constraint in building the new partnerships between universities, industry and stakeholders.
2.1.7 Summary
Thus, the overview of company historical operations and current position clarify what is Qatar Foundation, how it works, and what in front of the potential audience of the research. The next chapter of the research presents general literature framework in order to develop a framework for Qatar Foundation to over view its communication
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In other words, marketing communication can be defined as a process of transmitting the business messages to customers in order to motivate them towards the use of company’s brands and products. Fill, (2012) further added that marketing communication offers a business organisation a way to integrate different communication strategies collectively with a shared aim to achieve the promotional objectives. It is worthy to examine that marketing communication is based on the overall mission, corporate objectives and marketing objectives of the business organisations. Most of the past researchers have confirmed the generally used strategies forming an integral part of the business organisation. These include advertising, personal selling, sales promotion, direct marketing, public relations, sponsorships and events.
2.2.1 Marketing Communication Plan
Egan, (2007) has examined the components of effective marketing communication plan. According to author as specified in the below given figure, marketing communication plan must include situational audit, communication objectives, communication strategies and over control and evaluation. The ADIC framework proposes that a business organisation can never be successful in achieving its objectives
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