Write An Essay On The Advantages And Disadvantages Of Qr

Abstract: QR i.e. “Quick Response” code is a 2D matrix code that is designed by keeping two points under consideration, i.e. it must store large amount of data as compared to 1D barcodes and it must be decoded at high speed using any handheld device like phones. QR code provides high data storage capacity, fast scanning, omnidirectional readability, and many other advantages including, error-correction (so that damaged code can also be read successfully) and different type of versions. Different varieties of QR code symbols like logo QR code, encrypted QR code, iQRCode are also available so that user can choose among them according to their need.

Now these days, a QR code is applied in different application streams related to marketing, security,

Wide Range of Uses: There are lots of potential uses of QR codes. They can be used to extend the user experience in store, restaurants, websites and more.

Demerits of QR code: Although QR code has many positive points on its side but, there are some demerits of the QR code too, such as, Need of QR code scanner; to decode the code users must have a QR reader app, which limits the audience; Security issues, before scanning a code, the scanner can never really know where the code is going to lead them; Lack of public awareness, large portion of population is still unaware of this technology.

Area of Applications: Although the QR Code was originally designed to track automotive components but, now these days it is rapidly used in many other areas where traditional barcodes are used, such as Manufacturing, Retailing, Healthcare, and Transportation. Also, QR code found useful in some novel application fields including mobile marketing, online advertising, electronic ticket/coupon, electronic payment, identification, academics,

Impact and Growth of QR code in Today’s Era: QR codes are quickly arriving at high degrees of acceptance. More and more people adopt and use this technology every day. One of the reasons behind the rapid growth of the QR code is that it gains momentum as smartphone users grow across the world and marketers use QR codes to reach mobile consumers.

A recent study of QR code shows that Americans were the most likely to have used the technology. According to the study of 2,000 Americans and 1,000 Europeans undertaken by Pitney Bowes, US consumers frequently scan QR codes across every medium by which the codes were delivered.

In July 2012, comScore reported that there were 5.1 million QR code users in Germany, 3.3 million in the UK and another 3.4 million in Spain.

The use of code scanning has gone up during the past year, as awareness and adoption of QR Codes grow exponentially. QR code stats done by ScanLife shows that, 18 million QR codes are scanned during the first quarter of 2013, which is nearly 5 million more than during the first quarter of 2012, and the first quarter of 2012 had posted a 157 percent increase as compared to the first quarter of