Essay On Semiotic Analysis

This literature review will focus on one qualitative and one quantitative research method. Firstly, a brief introduction of qualitative research method will be given followed by the study of semiotic analysis. Secondly, quantitative research method will be discussed followed by a study of content analysis. In the concluding paragraph, the interdependence of each of these methods will be proved.
Qualitative methods were initially introduced in the education system via anthropological and sociological methods (Shank, 1995). This method, as stated by Daymon and Holloway (2011), is used to study intricacy, power relations and the co-construction of meaning in a detailed sense and the findings are a combination of perception and interpretation.

Thus, Tomaselli defines semiotics as a ‘study of signs in the cultural context’. Page (1997) further adds that Tomaselli rejects the opinion that text inevitably position their audiences. The work done by Tomaselli also helps in justifying the statement that the ideologies and values that the crew, who construct visual media have, make an extensive difference in the presentation of the material which cannot be understood by linguistic means. Vannini (2007, Pg. 115) states there are many differences between structural semiotics and social semiotics. Structural semiotics consists of making meaning out of signs and codes whereas in social semiotics, meaning arises from the combined interaction of humans, with differing motives and goals. Harris (Cited in Page, 1997, Pg. 14) stresses that the role of signs is very original in shaping our perception of the world instead of just repeating the laws of a fixed system. Harris, therefore is in harmony with what Tomaselli has to say and further stresses the point that linguistic terms cannot describe all nonverbal behaviour and that context is very