Qualitative Analysis Of Infosys
Qualitative Analysis
Value Chain Activities of the Company - Business Strategy (How is it adding value to its customers?)
Infosys
Adding Value to customers –
Infosys adds value to its customers through various loyalty programs. Loyalty programs work in sync with fulfillment, data Warehousing , Billing and collection and customer Contact Management System to retain and add value to customers
Churn Management
Loyal customers contribute to customer base by means of new referrals and word of mouth. Providing referral schemes that provide customers with rebates or discount coupons is cost effective. Detecting customer dissatisfaction is integrated with customer care systems to flag customers who are likely to defect in future. The reason
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Co-innovation strategy: Co-innovation and co-creation involves collaborating and coordinating with customers as well as suppliers in the product development process. This ensures that the products are designed as per customers ' specifications and are aligned with the manufacturing processes. Most of the global organizations leverage online panels of experts to evaluate their product in the development phase itself to avoid rework and over engineering. Co-innovation improvises upon the chances of a successful product launch and ensures realization of high revenues.
2. Product Platform strategies: A platform strategy involves re-use of components to leverage economies of scale across different offerings, while diminishing its effect on performance and/or differentiation of any product variant. This concept is basically about gaining popularity with industrial manufacturers as, with increasing competition; there is now a stronger focus on introduction of new and differentiated products with reduced 'time to market. ' Industrial manufacturers, specifically power equipment, power tool and control and automation equipment manufacturers are essentially utilizing this
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Have any new products been introduced lately?
New product launched by Infosys :
Infosys is majorly a service company. Its last product launched is Finacle which, builds on the success of Finacle to deliver powerful benefits to global banks. It makes possible the faster launch of new products and services, helping banks realize a 55% return on core banking transformation investments- and an average improvement of 33%- in their time to market. Infosys launched
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