Particularly interesting in the view of this study, is the fact that thematic analysis is firmly anchored in constructionist method which examines the ways in which events, realities, meanings, experiences and so on are the effects of a range of discourses operating within society. The study collected both qualitative and quantitative data and these were analysed differently. The quantitative data were analysed using - graphs, pie chart and tables. This was done with the Statistical Package for Social Scientist (SPSS) software. Qualitative analysis involved taking the responses from the respondents, sometimes verbatim to confirm or negate what has been observed from the other
Indeed, politicians rely on media to communicate their message. During elections, it is the media’s job to gather all the information they can on a candidate or every variety of information that can produce the news. Truly, the media is extremely powerful since they can either support a candidate by giving them an image boost or it can be the other way around. In addition, the media is a powerful tool that can be used to an advantage by the candidate. Information is presented through various media and the public can generally select to read, listen, view or disregard the material offered.
The world has witnessed an outburst of the Internet-supported social media platforms. In 2005, it was estimated that 65% of America’s population used at least one social media platform (Bussert, 2010, p.24). According to a report by Pew Research Center, social media affects different areas of human life either positively or negatively. The most affected areas include work, communication patterns, business operations, news consumption, political deliberation, culture, health, parenting, teenage life, and social life (Gladwell & Shirky, 2011, p.32). This explains why social media has come to gain support and opposition almost in almost equal proportions (Bussert, 2010).
By the media being a free resource it helps the politics as they don't have to spend money but at the same time it helps the community as they are able to stay informed without having to pay anything. Having the ability to use the internet and with it social media like Facebook, Twitter , Snapchat the people around our community have a way of being informed of what is happening not only around the world but also in politics because at the end of the day it affects us all. The internet and with it social media has given a powerful resource used in politics because those running for office have a free way to campaign. In an article it states, ¨It has become fairly common for political campaigns to produce commercials and publish them for free on YouTube instead of, or in addition to, paying for time on television or the radio, (ThoughtCo. )¨ since the media is free it is giving an advantage to political campaigns because they no longer have to spend money to get other people to recognize them and learn about them because they can just go on any social media or any free apps and post something that will reach a wide range of people in a more effective way.
It provides an understanding of the problem, help to develop ideas for supporting quantitative research (Snapsurveys, 2016). I believe that qualitative research brings opinions or hypotheses and goes deeper into the issues or problems. There are many techniques used to collect the data like focus groups, conducting interviews and observations. I think the sample size here is small and the sampling is selected to fulfill the subject of study. For example, my friend is studying the role of heritage in attracting foreigners to Oman.
The need of social media in public relations activity is a must have. This does not mean that the using of social media should replace traditional media, but by adding value of it. Online public relations play a critical role in facilitating two-way communication. In the Digital Age, this is a profound opportunity for public relations specialists to implement more effective communications with various publics (Petrovici, 2014 :
The Mauritian government can be said to be moving away from the traditional form of Public Administration by adopting a modern approach, guided by the international imperatives, needs and trends. In an inexorably innovation oriented, wired and fast moving world, individuals need easy access to high quality public and customer services in
Social media can also bring progressive social change in a contemporary society to solve social problems. The only problem is that if billions of people are using social media but still there are lots of issues which are uncover and people don’t even want to discuss them. Social media is a very effective tool to change the perception of the society if used to raise these issues in a right way. Raise your voice against those issues which are overpowering us. In country like India we can freely share our thoughts on Facebook, twitter and many other social networking sites which do affect people’s perception so can we start using social media more and more for the social cause.
Media affects almost all aspects of modern-day life and it is intrinsic in defining key social and cultural processes that affects the basic choices of society. At a time like this when technology is being innovated at an alarming speed and impinge upon society in general, the public needs to be informed about the benefits and risks that come with the new technologies. The change of our media environment brings about the need for social research. New trends in media development have a lot of consequences due to mobilization, increase in connectivity and differentiation. It has led for example to more active involvement in political affairs due to public information exposure (Shah, Kwak, and Holbert, 2001).
In the past few years, social media such as Facebook, YouTube, Twitter and MySpace have become global phenomena not only in Western countries but also in Arab countries. Many scholars (e.g., Bortree & Seltzer, 2009; Diga & Kelleher, 2009; Junco, 2012; Kent, 2008 ;) reported that social media tools have dramatically changed the media environment. The increasing availability of the Internet and smart devices has enhanced the accessibility and attractiveness of social media (Kellerman, 2010; Redfern, Ingles, Neubeck, Johnston, & Semsarian, 2013). Average time spent on social media is increasing steadily, especially among young adults. For example, approximately two-thirds of the world’s Internet population visit a social network or blogging site,