4. Methodology: 4.1. Qualitative Research methodology: We will be using the Qualitative research methodology for collecting and analysing the data for this project report. Qualitative research can be defined as a broad base methodological approach, one that can encompass many research methods. Qualitative methods help examine not just “what”,” where”,” when”, or even "who" but also the “why” and “how” of decision making.
2.0. The Qualitative versus Quantitative Research debate As previously shown, quantitative and qualitative methods stem from different ontologic, epistemologic and axiologic assumptions about the nature of research. Traditionally, quantitative methods are predominantly acknowledged within positivism whereas qualitative methods are dominant within the interpretivism or non-positivist studies (Bredillet, 2008). Generally speaking, quantitative methodology is concerned with attempts to quantify social phenomena and collect and analyze numerical data, and the use of statistical procedures to examine group means and variance (Ponterotto 2005; Tuli 2010). Qualitative methodology, on the other hand, is more concerned with understanding the meaning of
These are a perfect fit for RunAMOK to choose for conducting their research. Focus groups are a form of research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. When using focus groups the questions asked by the moderator will stimulate a conversation, which in turn will lead to data and insights which would be less achievable without the group setting. Using this method RunAmok can stimulate memories, ideas and experiences in other participants which could yield exciting ideas for the business to avail of. Also by obtaining people’s views who are not directly involved in the business, any problems or potential problems can be ironed out before they become a real issue.
Quantitative research is a method to quantify data with a combination of deductive logic and empirical observations to define and identify what factors or variables in the population that influence an outcome. The data is collected by using structured data collection instruments such as content analysis, discourse analysis, questionnaires and surveys to produce a narrow-angle lens which is able to eliminate biasness. Quantitative research is an important research approach to test the hypotheses and statistical analysis is developed to support the hypotheses. (Park, 2012) It is often designs in closed-ended questions to gather and interpret the data from a large sample which will be the representative of the whole population. Qualitative research
And in conclusion, it will interpret and evaluate statistical data from scholarly sources, by discussing the validity, reliability, of any biases; by identifying the strengths and weaknesses of these sources; and pointing out limitations based on current research, in order to propose solution to this problem, by considering future research and to hear the voices that are mostly
But, a little more detail about the participants’ backgrounds would have added on as a reliable factor. Despite that, they specify why there may be a difference and how it would have been difficult for them to access such information without the use of email; conforming to specification of task. On the whole, the article managed to explain the purpose of the study and showed the results that were achieved and clarified. The topic of study is one that is relatable to people of all ages and keeps the reader engaged. The data is very well presented and clear to
This study is essentially an exploratory research that intends to explore teacher recruitment procedures in practice and measure its effectiveness on student learning outcome. This study uses the mixed-methods for collecting and analyzing the data. The nature of the study entails using both quantitative and qualitative methods (mixed methods); as the study determines, measures and examines teacher effectiveness inside classroom as a result of current recruitment procedures and practices. There are a few advantages in using the mixed-methods in this research. A few includes, as Creswell & Clark (2011, pp.
Section III. Choice of Research Method: Quantitative, Qualitative or Mixed? The selection of data analysis techniques to deal with research questions or hypotheses and the techniques chosen for the data collection is informed and guided by what we call the research method. Hence, research method is a procedure, and also the analytical techniques to be chosen and the methods to be chosen will also be dictated by the choices of the methodologies made and by the theoretical framework (Sumner and Tribe, 2008). Research methods for knowledge claim and strategies is of three types: quantitative, qualitative, and mixed methods.
These studies suggest that collaborative writing provides learners with opportunities to learn through a discussion of the language they are using. The author suggests that working in pairs, and receiving feedback on writing in pairs, can enhance the language learning opportunities for learners through their ability to scaffold each other 's contributions and knowledge. This research assumes that the learners are discussing and deliberating on particular features of the language. While this level of collaboration between peers is implausible in my research, the teacher provides the discussion as peers annotate the corrections. The main conclusions are that discussion about errors combined with indicating the errors are supportive of learning.
It provides depth knowledge to the investigator to talk about the subject in terms of their own way. This allows the meanings and interpretations that individuals attribute to events and relationships to be understood. It thereby provides a greater understanding of the subject’s point of view (Johnson & Christensen, 2012). This type of interview technique has been followed in this research because they can talk freely and in their own terms. Interview is the very important tool in collecting data, because through interview we can see the facial expressions and way of talking.