Qualitative Content Analysis

In the last decades, aviation or airline industry represented higher level of business growth rapidly. Additionally, in terms of business development airline industry is playing effective role in enhancing global trade, international business investment and activities in tourism sector. In reference to specific roles, it can also be illustrated that airline business industry is the major focus of globalisation for other business sectors. The improving airline industry offers number of opportunities and challenges to different business organisations functioning in specific industry. However, the challenges don’t arise only due to higher market competition rather because of enhancing demands of customers in order to attain better quality of service.

This is done with the assistance of the blend of results being accomplished from written works accessible on the subject. The orderly survey is concentrating on the usage of straightforward procedure with the end goal of assessment and combination of conclusion for various perspectives. To maintain the straightforwardness of practice while duplicating, the procedures are expounded (Bowersox, 2008). Utilising this technique, the issue of partiality is minimised too while guaranteeing the quality and pertinence of material gathered effectively (Creswell,

Primary data is alluded to as the direct data being gathered by the researcher for narrowing the extent of the study. This is assembled for certain particular reason and at first. The primary data is distracted in any exploration study and it is the data being utilised by analyst for guaranteeing that pertinent data is assembled. There are distinctive methods of social event primary data containing contextual investigation, studies, and understandings. The primary data is not accumulated in this examination study as the analyst is concentrating on the utilisation of data from the news articles. It suggests that the outcomes and the data assembled by different creators are utilised as a part of this study to produce results and conclusions (Kothari, 2008).

2.5. Data Analysis Methods The methods for analysing data are comprised of different aspects through the appraisal of primary data. The common sorts of data analysis utilised by the analyst rely on upon the way of the study and it is the qualitative analysis. It empowers the research of the study to give the definite and extensive clarification of data. This analysis method does not utilise the factual method but rather it utilises the current data for the analysis and era of results. The qualitative analysis utilises the thematic approach in order to significantly observe varied information (Aaker & Day, 1983).

3. Literature