Qualitative Approach To Human Behavior
3.2. Research approach
Welman, Kruger and Mitchell (2005) define, define qualitative research as a study that is conducted with the aim of understanding human behavior. The study used this approach because it was suitable for gathering an in-depth understanding of the effects caused by lecturers’ negative attitude on students’ academic achievement.
3.3. Research design
According to Mouton (1996, p. 175), the aim of research design is to assist with planning, organizing and completing the research. Which ensures the sincerity of the findings. Jackson (2009) further explained that research design simply describes the situation, and it is used when the study wishes to describe the specific behavior as it occurs within the environment. Thus,
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Snowball sampling, the method was used to select participants for this study. Snowball sampling is a type of non-probability sampling that begins by identifying someone who meets the criteria for inclusion in your study. From there on the researcher then ask them to recommend others who they may know who also meet the criteria. Although this method would hardly lead to representative samples, there are times when it may be the best method available. Snowball sampling is especially useful when the study is trying to reach populations that are inaccessible or hard to find. For instance, if the study is about students who have been at the university for an extended period, the study is not likely to be able to find a list of such student within a specific geographical area. However, the researcher needs to go to that area and identify one or two, that they know very well who the other students in their vicinity are and how you can find …show more content…
Therefore, a pretest was conducted with two participants who did not form part of the actual study. Meaning interviews were conducted after pretesting. The purpose for pretesting was to determine for possible confusion items and also to anticipate if the instrument was effective. After pretesting an evaluation was made to see if there were questions not well understood based on the question that was asked. All the questions were understood and clear for the participants. Pretesting is intended to estimate whether the actual participants will understand the questions. Note the results from the pretest were
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