Qualitative Research Design

METHODOLOGY

1.0. INTRODUCTION

The chapter discusses the tools and techniques which can be used to conduct research to achieve the objectives of the study. The research will use both the qualitative and quantitative research methodologies. This chapter includes research design used, population, and sample size, sampling techniques, data collection procedures and how data was analysed. The chapter also discusses the research techniques, instrumentation, population, strength, weakness of the research. 3.1. RESEARCH DESIGN

A research design is a plan, structure and strategy of investigating to get answers to research questions or problems. The plan is s complete scheme of the research. It includes an outline of what the research will do from

The research was analysed both qualitatively quantitatively. Qualitative research is used to understand, explain, explore, discover and clarify situations, feelings, perceptions, attitudes, values, beliefs and experiences of a group of people. The study designs are therefore often based on deductive rather than inductive approach and are flexible and emergent in nature. They are non-linear and non-sequential in their operationalization. The study design mainly entails the selection of people from whom the information, through an open frame of enquiry is explored and gathered. The parameters of the scope of a study, and information gathering methods and processes are often flexible and evolving. Whilst on the other hand quantitative research, the measurement and classification requirements of the information that is gathered demand that study designs are more structured, rigid, fixed and predetermined in their use to ensure accuracy in measurement and classification. Quantitative study design has more clarity and distinction between designs and methods of data collection. The reason of using a mixed method design is that the researcher will gain in breath depth of understanding and validation, while offsetting the weaknesses inherent to using each approach alone (Schulenburg

There are two type of sampling methods and this study will use a probability sampling. Probability sampling method is a technique with which one can specify the probability that each member of the population will be included in the sample. It is an ideal method of sampling and it is the only approach that makes possible the selection of a valid representative group and hence allow for valid generalization of findings from sample of the population, (Linda 2005). This research uses a stratified random sampling. The population will be divided into four stratum being management team, marketing team, compliance team and general staff team. The reason for using a random sampling was to provide an adequate data analysis in each stratum. An advantage of using a stratified random sampling is to minimize sample section bias and ensuring that a certain segment of the population is not under presented or over