It provides an understanding of the problem, help to develop ideas for supporting quantitative research (Snapsurveys, 2016). I believe that qualitative research brings opinions or hypotheses and goes deeper into the issues or problems. There are many techniques used to collect the data like focus groups, conducting interviews and observations. I think the sample size here is small and the sampling is selected to fulfill the subject of study. For example, my friend is studying the role of heritage in attracting foreigners to Oman.
4. Methodology: 4.1. Qualitative Research methodology: We will be using the Qualitative research methodology for collecting and analysing the data for this project report. Qualitative research can be defined as a broad base methodological approach, one that can encompass many research methods. Qualitative methods help examine not just “what”,” where”,” when”, or even "who" but also the “why” and “how” of decision making.
However qualitative researchers use it ensure that the information of the study is comprehensive and rich in facts and that the information captures the different aspects of the phenomenon under study. Data triangulation involves 3 things- time,
As the research method include large amount of groups and individuals, it used the statistical technical to reflect the relations of different groups and results. It is a advantage that the method allow to gather large amount and complicated of number into simple way for public. By using the statistic, it can be easier to compare each group’s situation to show the differences. “Quantitative research method is providing data that is descriptive, for example, allowing us to capture a snapshot of a user population, but we encounter difficulties when it comes to their interpretation.” (D. Madrigal & B.McClain, 2012) It is less time consuming as they just giving the survey in the public with some open-ended question, and they do not need the deep information from each of the participants so that they can save more time in the afterwards. For example, the quantitative method is the telephone survey, which may only occupy a few minutes for each person.
The research was analysed both qualitatively quantitatively. Qualitative research is used to understand, explain, explore, discover and clarify situations, feelings, perceptions, attitudes, values, beliefs and experiences of a group of people. The study designs are therefore often based on deductive rather than inductive approach and are flexible and emergent in nature. They are non-linear and non-sequential in their operationalization. The study design mainly entails the selection of people from whom the information, through an open frame of enquiry is explored and gathered.
Unlike qualitative research, quantitative research data collection is well structured and it uses data to uncover facts and patterns in a particular research. Most quantitative research is conducted by an online survey, face-to-face interviews, phone interviews, polls, and systematic observations. When researchers use quantitative research, they usually don’t have all the information they’re looking for. They have to collect all the data necessary to get their final results. The purpose of
The open- ended questions help to encourage respondents to expand on their responses which may open up new topic areas not initially considered and help to simulate participants’ experiences. They also help to produce detailed pictures that may assist the researcher to explain why people act in certain ways and their feelings about these actions. Unlike the quantitative research, the qualitative method involves the studying of phenomena in their natural settings, rather than in a laboratory setting and thus produce results that are more true to life. Again, unlike the quantitative research, which focuses on isolating, reducing and controlling the variables involved, qualitative research obtains a holistic picture of the subject under consideration. This helps to provide rich information and highlights individual differences between the participants.
Triangulation enables a researcher to gather evidence from multiple sources to address the questions at hand from different points of view. One advantage of triangulation is that it can broaden the research and at the same time strengthen the validity of the
In addition, triangulation methods are used in qualitative research, triangulation is typically a method for improving the validity research or evaluation of findings. In order to improve the analysis and understanding of construction of others, triangulation is a step taken by researchers to involve several investigators or peer researchers’ interpretation of the data at different time or location. In a related way, a qualitative researcher can “use investigator triangulation and consider the ideas and explanations generated by additional researchers studying the research participants” (Burke, 1997). Triangulation may include multiple methods of data collection and data analysis, but does not suggest a fix method for all the researches. The methods chosen in triangulation to test the validity and reliability of a study depend on the criterion of the research, I have chosen 5 participants to interview, document analysis and video recording to maintain the validity of my findings.
Qualitative methods are of course more flexible as they allow greater freedom and revision capability between the researcher and the participant. Qualitative methods ask open-ended questions, which are not fixed, therefore the participants are allowed to respond in their own words. Further, the relationship between the researcher and the participant is usually more informal than the researcher conducting quantitative research. Participants in a qualitative research project are allowed to respond at length and in great detail as opposed to questions being responded to in a quantitative research