It is primarily an exploratory research and is used to understand the innate often unexpressed reasons, opinions, and motivations of people (test subjects). It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research (Harwick, 2016). It can also aide in identifying trends in people’s opinions give deeper insights to the problem (Harwick, 2016). Structured and unstructured are the two types of Qualitative methods for collecting data. Focus groups, individual interviews etc.
Quantitative research is a method to quantify data with a combination of deductive logic and empirical observations to define and identify what factors or variables in the population that influence an outcome. The data is collected by using structured data collection instruments such as content analysis, discourse analysis, questionnaires and surveys to produce a narrow-angle lens which is able to eliminate biasness. Quantitative research is an important research approach to test the hypotheses and statistical analysis is developed to support the hypotheses. (Park, 2012) It is often designs in closed-ended questions to gather and interpret the data from a large sample which will be the representative of the whole population. Qualitative research
Where it uses several stages like; discover, delve, define, develop, deliver and determine impact and construct assumptions that are based on the fact. Then, study the assumptions to verify and create the Criteria for the design or the final idea that helps solve the problem. It translates the criteria into a design or solution. The solution is tested in determine impact stage or it calls experiment and evaluation
For this research, Quantitative study was used as it involved deduction. Hypotheses was formulated; the dependent and independent variables were identified which assisted in measurements of objectives. Data was collected by using close-ended questionnaires. 5.1 Research paradigm According to the requirements of research question, it was decided that it would be appropriate to choose the positivism approach as the philosophical assumption and research paradigm for the study. Besides this, the quantitative approach was used during this research.
Firstly, both quantitative and qualitative methods involve the use of observations to address research questions (Onwuegbuzie & Leech 2005; Krauss, 2005). Both methodologies desctibe their data, construct explanatory arguments from their data and speculate about their outcomes. Secondly according to McGregor and Murnane (2010), most researchers incorporate safeguards into their research in order to minimize confirmation bias and other sources of invalidity that have the potential to prevail in every research study. This is prevalent in both research methodologies. Additionally, both quantitative and qualitative researchers use techniques to verify their data.
They are analytical tools for understanding, explaining and making predictions about a given subject matter. Theories provides complex and comprehensive ,conceptual and social work, how different organizations’ operates why people interact in certain ways . They different ways through which to look at complicated problems and social issues , focusing their attention on different aspects of the data and proving a frame work
Write a short essay on either the concept of Hypothesis Testing OR Attempts to generalize research findings. Before being able to fully understand the term hypothesis testing and it’s concepts we must understand the meaning of hypothesis and hypothesis test as well as the difference between each other. Hypothesis is a supposition made of limited evidence that can led to further investigation. On the other hand hypothesis testing is a process where the Scientist analyzes that data of the hypothesis and they either accept or reject such hypothesis. There are several steps that are taken when testing a hypothesis.
Energies are engaged to systematically develop theory, but the two approaches to the research task is different. The qualitative researcher's emphasis is on the construction of the theory to agree with data, and the quantitative researcher's emphasis is on the testing of the theory to prove. The difference in approach may, in part, be due to the differences in the phenomena being studied, and the questions asked and the techniques considered appropriate for confirming or refuting the conjecture (Morse, 1996). Qualitative research requires methodological versatility; researchers have to create the knowledge fitting their research group through any of numerous strategies that depends on design, and therefore have an extensive knowledge of social science theory, to interact competently with others, and persistently focus on objective, and single-mindedly commit to research. He/she, the researcher must constantly distinguish between another's world and that of the participant researcher, and yet become close enough to the lives of another that it be both experienced and analyzed
It addresses topics in a scientific perspective in that it utilizes a myriad of research methodologies so as to gain in-depth information regarding the topic being analyzed. It raises pertinent questions as to why people behave they do. In an attempt to explain human behaviour; various theories/approaches like classical conditioning and social learning theory have been created to explain human behavior. For instance, a psychologist questions what a person does, why he does it that and what the consequences of changing such behaviors are. In most instances, researchers analyze available research so as to ascertain whether substantial evidence is available and if not available; they refine the research basing on available