Introduction To Qualitative Research Methodology

Qualitative research Qualitative research is basically exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides awareness into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to display trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods alter using unstructured or semi-structured techniques.

It is primarily a subject oriented approach. In other words, the applicability of methods is mostly focused on the subject. Using qualitative research methodology, the researcher strives to comprehend the broad spectrum. The focus is on analysing the large volumes of data in a scientific and empirical way. This analysis relies on a particular case study, journals, online surveys and others.

Conceptual research is often development and arranging conceptual understandings The composite nature of the project can sometimes make it difficult for all aspects of a research question to be answered by a single method acting . “Mixed method” refers to research in which the researcher collects and analyses data, integrates the finding, and draws inferences using more than one method. 4.1 Evaluate appropriate research methodologies in terms of the research question The purpose of inquiry methodological analysis is to discover answers to questions through the application program of scientific

They are analytical tools for understanding, explaining and making predictions about a given subject matter. Theories provides complex and comprehensive ,conceptual and social work, how different organizations’ operates why people interact in certain ways . They different ways through which to look at complicated problems and social issues , focusing their attention on different aspects of the data and proving a frame work

It is used to gain an in-depth understanding of underlying reasons, opinions, and motivations. Qualitative research is also used to discover the patterns of thought and opinions, and explore deeper into the problem. Qualitative data collection methods are vary using unstructured or semi-structured techniques. Some common methods include focus group, individual interviews, and participation/observations. Common Techniques used in Qualitative Data Collection 1.

By definition a case study is a form of qualitative descriptive research that is used to look at individuals, a small group of participants, or a group as a whole. Researchers can collect data from participants in the study and using participant direct observations, interviews, protocols, tests, examinations of records, and collections of writing samples (CSU). A different take on case studies is that a case study should be defined as a research strategy, and is used to conclude investigation on a problem within the real world. Case study research can have single and multiple case studies and can include quantitative evidence, which primarily uses exploratory research and is used to gain an understanding, which relies on multiple sources of evidence and prior knowledge of the subject (Wyse). Case studies may be prospective, and cases fitting the investigation are included, as they become known to the report.

This paper will basically describe two general approaches to gathering research. Those approaches are qualitative and quantitative. The qualitative approach to research is focusing and understanding something from a closer perspective. The quantitative approach tends be seen in mannerism from a larger number of individuals who use survey methods. This paper will also reflect the difference between quantitative and qualitative research methods, as well as compare them.

In this research, mainly qualitative research approach is used, because the main aim of this research is to determine the level of subjectivity/ objectivity as expressed by qualitative adjectives in documentary and comedy film reviews by determining whether evaluative or descriptive adjectives prevail in the established corpus. Jalal Monfared claims that Qualitative research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.

Qualitative research explores phenomena and relies heavily on extensive interviewing. Once its data is collected, its research is modified according to what is found (Mack et al., 2005). Quantitative research, however, attempts to prove or disprove existing hypotheses concerning phenomena (Mack et al., 2005). It employs very rigid surveys, observations, and questionnaires. Despite their differences, both qualitative and quantitative research are effective and evidence

3. QUALITATIVE RESEARCH THEORY 3.1 QUALITATIVE RESEARCH Qualitative research is a form of research in which the researcher collects and interprets data, meaning the researcher is as important in the research process as the participants and the data they provide. Reason and Rowan (2004) have argued that the core element of a qualitative research approach is to connect meanings to the experiences of respondents and their lives. According to Clissett (2008) qualitative research involves a variety of research methods that can be used to explore human experience, perceptions, motivations and behaviours. Qualitative research is characterised by collection and analysis of words in the form of speech or writing.

Qualitative research design helped me identify my goals by consulting available research literature that is appropriate to my topic. The design decisions are explained and justified because my research question is based on prior research experiences. This design allows me to collect and analyze the data outcomes. 4. Is the design appropriate, given the research question?