Introduction To Qualitative Research Methodology
4. Methodology:
4.1. Qualitative Research methodology:
We will be using the Qualitative research methodology for collecting and analysing the data for this project report. Qualitative research can be defined as a broad base methodological approach, one that can encompass many research methods. Qualitative methods help examine not just “what”,” where”,” when”, or even "who" but also the “why” and “how” of decision making. In a typical statistician’s conventional views, qualitative methods help produce information only on the specific cases studied and any more general conclusions are considered as propositions (or informed assertions). Empirical backing for such research hypotheses can then be sought by using Quantitative methods. A qualitative
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It is primarily an exploratory research and is used to understand the innate often unexpressed reasons, opinions, and motivations of people (test subjects). It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research (Harwick, 2016). It can also aide in identifying trends in people’s opinions give deeper insights to the problem (Harwick, 2016). Structured and unstructured are the two types of Qualitative methods for collecting data. Focus groups, individual interviews etc. can also be used. Typically, the sample size is small and respondents are chosen to satisfy a target or a quota (Taylor, …show more content…
From this we found out that the distributor lauded the ERP system as to how it has made his business more profitable by increasing operational efficiency. But we can also see that this system has not been present in the rural distributor didn’t avail these facilities and was at a disadvantage.
We highlight the specific part of the interviewee’s (distributor’s) responses, see how it can be refined w/o altering the meaning and grouped under one heading which can help us define whether the particular topic mentioned by the interviewee comes out as a factor critical for success or a barrier to the business in the rural areas. Sometimes, the presence of one factor can be interpreted as a CSF and in the case of it being absent, a barrier to the
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818 Words | 4 PagesAs quantitative data would not be robust enough to explain complex issues. for e.g. Quantitative data would not allow children to explain their choices. However, qualitative data has some disadvantages in this research. For example, because of the central role played by Corsaro in the generation of data, it is not possible to replicate qualitative studies. Also, contexts, situations, events, conditions, and interactions cannot be replicated to any extent.
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833 Words | 4 PagesIt is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into useable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables and generalize results from a larger sample population. I prefer quantitative data collection methods because they are much more structured than qualitative data collection
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792 Words | 4 PagesIntroduction Qualitative research are those kind of researches that an outcome is obtained without the application of statistical methods of data analysis (Strauss and Corbin, 1990 cited in Golafshani, 2003). However, the qualitative research takes a direct approach, where the researchers arrive at a conclusion through the observation of events as they occur naturally without external interferences (Golafshani, 2003). Ethical and methodological issues may arise, therefore in order to demonstrate the legitimacy of Qualitative research it is important to integrate rigour and trustworthiness. Potential ethical issues There is the need to take into consideration ethical issues that may arise from conducting qualitative researches.
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