Qualitative Vs Quantitative Research Essay

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Two different research methods are there which includes qualitative and quantitative in order to analyse the aim and objectives of the research study. Qualitative research method makes use of exploratory research by understanding the opinions, reasons and motivations related to the study. It involves creation of idea based on which quantitative research is conducted. This research method makes use of content and previous researches in order to elaborate the context of the topic. While on the other hand, quantitative research method makes use of statistical data in order to evaluate the problem. It helps in analysing the perspective and opinions of individuals in relation to research topic and then linking it to the data collected from previous events. Quantitative research involves gathering information by using survey, interviews, and others. This study is regarded as quantitative in nature because it involves use of numerical data and content for reaching on effective conclusions (Blessing & Chakrabarti, 2009).
3.2. Research Approach
3.2.1 Inductive Approach
Inductive approach is also known as bottom up approach in which research questions are used for narrowing the scope of the study. Under this approach, the research moves their …show more content…

It considers use of both primary and secondary data so that appropriate information is gathered for arriving on reliable conclusions. Within this research design, the raw data is used and summarised in accurate manner. In order to collect topic specific data, the design makes use of particular sample size. Descriptive research design is used in the study under consideration because it functions best with the studies that make use of both types of data that is primary and secondary. It also focuses on the use of statistical approach for analysing primary data and for obtaining reliable results (Y.k.singh,

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