Introduction To Quality

Introduction to Quality:

There are many ways to define the quality of the product. An army of people believes that quality is a kind of important factor which a product or services should contain. Quality is one of the vital elements for the human, when it comes to buying a product or service. Regardless of the customer characteristics (bulk buyer, retail, etc.), quality is an important element.

Since the age of human birth, quality has become unneglectable. In different era, however, people were considering quality in different ways. Considering traditional definition, quality is something which should meet with the needs and wants of the consumers.

Quality design and Quality conformance are two main aspects of the fitness of the use. Moving

Consumers are quite aware of the quality of the products. To zoom in further, quality is an essential factor for business growth, profitability and a vital element for competitive advantage. Consumer select the product which is

better in quality as compared to other products available in the market. Effective quality improvement brings increase profitability for those firms which use quality as their business strategy. Through the effective quality improvement one could easily gain market penetration with in no time. But considering the fact of modern business, it’s hard to get grip on quality where technology shift is so rapid.

In most of the companies, they pay little attention to the quality and more towards adequate quantity to achieve maximum profit from the given product. By putting more weight on adequate volume of the product leads to poor product quality.

Dimensions of the quality:

Quality of the product can be defined in several ways. Garvin (1987), its very important to differentiate these dimensions of the quality to get a proper view about the quality of the product. He mentioned 8 different dimensions of the quality which can be summarized

Automobile sector is one of the best example for this case, where durability is one of the vital factor and consumers are not ready to compromise on it at any cost.

Serviceability:

Serviceability can be depicted as, how easy is to repair the product? There are some industries in which serviceability play one of the most important role. Companies which take care of this element often win the race in the market and take the major portion of the market just based on their serviceability. For instance, how long it takes for the credit card company to resolve the problem is something wrong occur with your billing system.

Aesthetic:

Aesthetic can be explained as, how a product looks? The way product looks like is important to the customers. Aesthetic quality of the product helps the company to make the brand prominent in the market. For instant, different soft drinks heavily rely on the product appearance and that what attract a customer to buy the product at first glance.

Features:

What does the product do? In most cases, customers consider highly quality product with added features which other products or services do not