Globalization In Restaurants

Globalization and innovation constantly transform in the market throughout the years. These market trends are driven by commercial factors such as the demographic evolution and global economic crisis, and are significantly affected by the consumers’ needs and demands. Nowadays, the incredible growth of globalization and innovation in service industry started changing, and restaurants are one of them which conduct business to please customers who are increasingly expecting higher quality of services, becoming time and money saver, and wanting more conveniences. Socioeconomic developments have also brought changes in the process and allowed businesses to develop products and services on a global basis that will meet customers demand and satisfaction.

Every business needs not only to retain its current customers but also to expand its customer’s base significantly, and it is only possible when target customers are fully satisfied on some parameters from what the business offered. From this, restaurant industries work hard daily to win the hearts of customers and gain their loyalty to their branch by providing them exceptional services with the aim to increase sales and profit. It has been proven by Wicks and Roethlein (2009) that “an organization that consistently satisfies its customers, enjoy higher retention levels and greater profitability due to increase of customer loyalty.” Thus, the researchers seek to raise their concerns on the gravity of quality service rendered to satisfy customers in order for restaurants to earn

Customers will always prefer products and services that give them maximum satisfaction, which then drives the effectiveness of Gan Chan to raise profits like majority of the restaurants in Malolos. Furthermore, maximizing customer satisfaction makes an important contribution to maximizing profitability, although other factors such as cost control, productivity, and business organization and management also impact the bottom line. With this in mind, this research study will focus on the marketing and financial advantage restaurants acquire from customer satisfaction based upon the level of service quality they have provided.

The primary purpose of this study is to assess how service quality acts as a determinant of customer satisfaction, which are making significant impact on business profitability in the restaurant industry. Specifically, to measure the degree of importance of meeting the demands of customers in order to achieve successful business operations. Outcomes of the study will lead to a better understanding towards different marketing strategies to proliferate customer satisfaction and increase the opportunity for repeat sales to