Quantitative And Qualitative Methods

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There are three main types of research methodology: qualitative, quantitative and the mixed method approach. Qualitative research is collecting, interpreting and analysing data based on observing what people do or say. On the other hand, qualitative research refers to the meanings, definitions, metaphors, characteristics and description of things (Thomas, 2003). While, mixed research uses both qualitative and quantitative methods and blends the resulting data in certain ways (Jick, 1979). The design for this research is the use of a descriptive and interpretive focus group analyses through a mix method approach. The focus and purpose of the research is to analyze the usage of renewable energies throughout the Caribbean as an alternative energy…show more content…
Here, the researcher starts with the observations gathered from qualitative data sources and uses these to detect patterns. Quantitative research is more deductive in nature, where hypotheses are tested using the information gathered (Research Methods Knowledge Base - Deduction and Induction). If interviews were being used to conduct quantitative research, for example, they would be highly structured and involve standardized measures (McRoy, n.d.). Analysis of quantitative data involves coding it into various categories based on identified themes and patterns. These patterns can then be grouped according to how frequently they occur. Researchers can also identify similarities, differences and inter-relationships in the data which has been gathered (Analyze This - Learning to Analyze Qualitative…show more content…
The sample selection that is suitable for this study is quota sampling as not all government officials and business owners will have understanding and knowledge of fossil fuel usage in the Caribbean.
Using King, Keohane and Verba (1994) qualitative research can be further broken down into the following categories:
1. Phenomenology is a form of research in which the researcher attempts to understand how one or more individual experience a phenomenon.
2. Ethnography in this form the researcher focuses on describing the culture of a group of people e.g. the researcher might go to live in a particular area and study the culture and educational practices.
3. Case study the researcher is focused on providing detailed account of one or more cases e.g. the researcher may study a construction site to see if the introduction of technological equipment in the construction will increase production and efficiency.
4. Grounded theory is an inductive type of research grounded in observation of data from which it was developed. It also uses a variety of data sources, including quantitative data, review of records, interviews, observation and
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