Two different research methods are there which includes qualitative and quantitative in order to analyse the aim and objectives of the research study. Qualitative research method makes use of exploratory research by understanding the opinions, reasons and motivations related to the study. It involves creation of idea based on which quantitative research is conducted. This research method makes use of content and previous researches in order to elaborate the context of the topic. While on the other hand, quantitative research method makes use of statistical data in order to evaluate the problem.
Following data analysis, the researcher could restate their research question, thereafter present findings and conclusions. A sound methodology requires not only a summary of the findings, but acknowledgement of any weaknesses in the study. According to Yin (2003b) to achieve construct validity, the case study researcher will make use of multiple sources, internal validity; use logic models and do explanation building and for external validity, the use of theory. He adds that reliability will depend on the ability to develop a database. The reliability can be tested by finding out such things about the said
3.1 Introduction In this chapter the coverage is on the research design and methodology, including sampling, population, establishing rigour during and after data collection, ethical considerations and data analysis. 3.2 Research Strategy This study used quantitative research strategy. According to Newman, quantitative research goes from reviewing and defining directly to developing hypotheses and collecting data. In quantitative analysis, this is called the derivation of hypotheses. “The researcher examines the literature and, based upon this process, he or she derives theoretical expectations, which become the derived hypotheses (Newman, Ridenour, & Ridenour, 1998).
This paper will basically describe two general approaches to gathering research. Those approaches are qualitative and quantitative. The qualitative approach to research is focusing and understanding something from a closer perspective. The quantitative approach tends be seen in mannerism from a larger number of individuals who use survey methods. This paper will also reflect the difference between quantitative and qualitative research methods, as well as compare them.
The questions should be broad and loosely structured, following the intent of the research questions. Next, the interview questions are accompanied by a list of possible sources of data. The literature was revisited between interviews to gain a better understanding of new data. Clear conceptualizations assisted in taking definitions into the study, and combined with the other sources of data, comprised the mass of data available to study the phenomenon of interest. Thinking in metaphors, and creating simplistic models and thematic maps were essential activities in data management.
Thus the ‘F’ test is used to determine whether the performance of three groups is significant or not. In order to find out the relationship between the dependent variable and other independent used , the investigator calculated correlations. The investigator used the product moment co-efficient of correlation which is designated by the letter ‘r’. In order to find out the interactive effect of all the independent variables on the dependent variable, the investigator applied multivariate technique, the liner multiple correlation were calculated to find out the strongest and weakest association of independent variables on dependent variable. The above statistical techniques were employed to test the hypotheses framed for the present study and to reach meaningful conclusions.
Chapter 3 Methodology Research Design Different types of research design are selected according to the needs of the research. In this specific study, research used to intend mixed research design because this study is depending upon both quantitative and qualitative data. The means of data collection will be gathered through primary and secondary sources. Research Approach To conduct a research, it is necessary to determine what approach is being implemented as typically scientific investigation involves alternating among induction and deduction. Research approaches are based on the procedures and plans of research that extent the assumptions to detailed methods of interpretation, data collection and analysis.
Besides, it determines the methods of data collection and analysis. The findings of quantitative research are presented in statistical language. Quantitative approach to research involves data collection methods such as structured questionnaire, interviews, and observations together with other tools such as experiment, content analysis and survey. On the other hand, in depth interviews and unstructured observations are associated with qualitative research. Researches have to choose methods which are appropriate for answering their questions.
4. Method 4.1 Research Approach Miller, et.al, (2012) arranges research methods into two primary sorts, qualitative and quantitative data collection. The refinement between these two procedures is the information from a qualitative system generally connects with interviews and focus groups, which takes part in descriptive information and a type of state of mind investigation. 4.1.1 Quantitative Quantitative research is the procedure for gathering data from an expansive size of populace or test in an all-around arranged system. This system permits the specialists to concoct conclusions, which are concerned with substantial groups of participants because of the information being effectively drawn from a more extensive size of test compared with the quantitative strategy.
Particularly interesting in the view of this study, is the fact that thematic analysis is firmly anchored in constructionist method which examines the ways in which events, realities, meanings, experiences and so on are the effects of a range of discourses operating within society. The study collected both qualitative and quantitative data and these were analysed differently. The quantitative data were analysed using - graphs, pie chart and tables. This was done with the Statistical Package for Social Scientist (SPSS) software. Qualitative analysis involved taking the responses from the respondents, sometimes verbatim to confirm or negate what has been observed from the other