Qualitative Research In Communication

The thesis is testing how communication strategies become very essential in crisis management and the internet as a most effective tool for crisis communication. Communication reflects in all the three phases of managing crisis; therefore, it indicates that its impact on crisis management is great; so there is the need to design effective communication strategies to achieve the organizational goals successfully. The study consists of both theoretical and practical texts. It involves data collected from key relevant theories, empirical studies, and documents of contemporary organizations that had faced a crisis, practiced its management, implemented it successfully; sustained and benefited from it. The data collected will be evaluated and analyzed to produce the valid conclusions for the best practices in business

Whether or not ethnography is used, auto-ethnographic methods help critically analyzing the collected data. Grounded theory is another method, which exemplifies reflective reasoning. Critical questions are posed in-depth on the collected information by the researcher leading to more insights. This often results in obtaining new perspectives. Since the resultant theory emerges from data, it is considered as grounded (Hurley, et.

Research approach can be categorized into quantitative and qualitative research (Yates, 2004; Creswell, 2009). For this study, both quantitative and qualitative approaches were adopted. The adoption of each of the approaches in any research process come along with their limitations; therefore biases inherent in any of the methods could nullify or neutralize the biases of other methods (Hurmerinta – Peltomaki & Nummela, 2006). Usually, quantitative research conducts a deductive approach to the relationship between theory and research which focus on testing of theory (Bryman & Bell, 2011; Yin, 2008). Conversely, qualitative research emphasizes the words rather than quantification with data.

Because the world is so connected in terms of communication, and the availability of information at our fingertips, many issues have surrounded employers’ use of information posted by job applicants on their social networking sites as the basis for hiring or hiring them. In this essay, we will explore the distinctive ways the Utilitarianism and Kantian ethics theories apply to the use of social media as part of the hiring process. It will analyze some of the advantages and disadvantages associated with employers use of social media information in the hiring process. As well, it will highlight the roles that the employers and employees play from the standpoint of usage rights and consequences that may arise. Social media sites have become ethical minefields that many lawyers are promptly beginning to wrestle with.

As a result of situational differences in every research, social and cultural contexts would vary. On top of that, the provision of some contextual description of the research would lower the risks of the readers misinterpreting the study and consequently, the results. Thus, contextualization is the key to revealing the various context in which a particular research lies in. This is important in the development of the psychology of leadership research and theory building because the setting of the research could be different, and hence possibly resulting in different sets of results altogether. For instance, the trait perspective in leadership research could either be done in a lab setting or in a workplace setting, both of which would have observed different implications on the results.

Research Design This study will use a qualitative, descriptive research methodology. Qualitative research can be defined as an overarching concept of several forms of research which help to illuminate and explain the meaning of phenomenon in social settings (Merriam, 1998). The data collection methodologies included in qualitative research are observations, interviews, and analysis of written documents and artifacts (Patton, 2002). The interview using the guide questions will allow for greater analysis of individual depth and detail. The case study method is the preferred choice of methodology given that it allows the researcher to explore additional avenues of information that may arise in the case study of the participating higher education institution (HEI).

In this chapter, the researcher discusses the literature which is focusing directly to the impact that social media has on leadership, the definition of social media, types of social media, advantages and disadvantages of social media and social media for leadership. In addition the literature covers a definition of leadership, leadership effectiveness as well as social media and leadership. The chapter concludes with a discussion on social media and leadership effectiveness, followed by concluding remarks. 2.2. Social Media defined Kaplan and Haenlein (2010) describes social media as, a set of worldwide web based interconnected applications developed through the ideas characterised by technology which is underpinned by Web 2.0, to enable

In the online world, social media will be the primary platform through which the individuals are facilitated to interact and negotiate with the virtual networked public. Therefore, similar to offline world, through the process of interaction, in social media online users will use symbols in different forms and will be involved in a meaning making process. Executives in my research will also develop an online self by interacting with their virtual networked public. Symbols that executives generated in the online world will be different to the offline world subjected to the features and tools of the social media platform. So by using SI, it will facilitate me to identify the particular symbols which executives have used to generate meanings and

Introduction Howard et al 2011 argues that social media plays a significant role in our digital lives as it can offer a path to revolution and democracy. I have chosen to address this question as in our modern day society, it is one of the most relevant topics in the age of the digital divide. To begin this essay, I am going to start with defining what the digital divide is, when and how it came to light and the specificities of the term. I will then discuss what a social network is and what it is used for. I think it is imperative to understand the specifics of the network in order to see how it can affect our world and the digital divide.

This article discussed the birth and evolution of the said two through extensive literature review of several papers, recommendations for the future mobile social media applications, and the face of the future mobile social media. Yadav, Joshi and Rahman (2015) concluded that social media applications are integral part of mobile marketing hence, firms or companies adaption of mobile marketing is a must, but they must also take into mind the rules that surround it and the risks that it entail. The authors have then stated three recommendations for the betterment of the mobile social media applications in the future which are to make the mobile social media applications part and parcel of consumer’s life, to customize the social media applications, to engage the customers through conversations and to promote user generated content creation and word of