4.2 Stage one: Research Objective 4.2.1 Objectives The first step is that decide the objectives, the main purpose of this stage is to define the problem what researcher has. The researcher needs to know the question what the problem is, what answer is necessary for the question, and what information need be required to manage for the answer. Problem: How do luxury brands influence customers’ purchasing behavior? 4.2.2 Research Objective 1 The first step is that decide the objectives, the main purpose of this stage is to define the problem what researcher has. The researcher needs to know the question what the problem is, what answer is necessary for the question, and what information need be required to manage for the answer. Problem: …show more content…
The terms of qualitative and quantitative research are frequently used by market researchers to divide the methods of investigation into those which are concerned with obtaining the understanding of a subject and those which involved in measuring things. Quantitative research is defined by Yvonne (2009) is that about collecting data from a relatively large sample or population in a structured and standardized way. Quantitative research design is a great method to finalize results and prove or disprove the hypothesis. Structure of the quantitative research has not changed over the centuries, because of the reason this kind research method of investigation can have a place in any field of science. The common research method of this quantitative research is questionnaire, and also the interview can be used by researchers. The qualitative research is based on quality, and it borrows lots of methods from clinical psychology and the users’ ideas founded in sociology and anthropology. And this kind research method provides judgment and comprehension about how to set up problems (Malhotra, 2010). Qualitative research aims to reveal the target audience's views and drove it about a specific topic or issue. It uses small groups provide guidance and support for building research hypothesis. Qualitative research is descriptive rather than forecasts. The common methods in this type research …show more content…
There are several advantages to use questionnaire. The online questionnaire is cheap, using online questionnaire reduces research cost, and it is very fast. The online questionnaire is very easy to use for any researchers, Data is available immediately and can be easier to transfer to specialized statistical software or a spreadsheet requires a more detailed analysis. In addition, the online questionnaire is more flexible, in an online questionnaire the questions and requirements can be changed, it depends on the result of the questions, and then the questionnaire can be customized for each participant surveys as responders
The target respondents were invited to complete the questionnaire and directed them to a brief explanation of the research. If a respondent volunteered to participate they were able to read the instructions and complete the questionnaire online from any internet-connected device. Contact details of the researcher were also provided in the initial description of the form should the respondent have any enquiry regarding the questionnaire. Data were collected on 23rd December 2015 from 8 a.m. until 8 a.am 24th December 2015. The length of time for data collection was considered ideal as it allowed a sufficient amount of time for interested respondent to participate in the study.
As a result of searching the existing literature, the researcher was able to obtain data that correlated exceptionally well with the research topic. Indeed, the researcher gathered pertinent information from secondary sources; however, the primary sources of data were needed to draw a logical conclusion of the research at hand. So, the next step was major section III, Research Methodology. Being
One is to “articulate the research problem and objectives”. Two is to “develop the overall research plan”. Three is to “collect the data or information”. Four is to “analyze the data or information”. Five is to “present or disseminate the findings”.
3. Purpose and originality: This part should set out the central aims and questions that will guide your studies.
P3 research: I will now compare different research methodologies for health and social care. There are two types of research that are commonly used when research projects are being taken out, which aim to benefit health and social care related services. These two types of research are called quantitative research and qualitative research. The difference between these two is how they collect the information they need in different way and use different kinds of sources, but both benefit the health system. Without research being carried out medical professionals/and laboratory scientists would not be able to provide us with improved medications that can improve our health.
STEP ONE: When we are considering information as feasible, we must look into where the information is derived from. Receive partial information is not going to be helpful enough to create a stance on a topic. Without all the information we are unable to give the correct answer to a question that may be asked in trial. In this quote by Rebecca Goldstein’s book, “Democritus would also have to put in long hours in the lab, devising experiments under carefully controlled conditions, and taking measurements by means of instruments designed to extract precisely the right information”
Analyze the problem. iii. Refine the problem. • Utilize these three steps as you define the researchable questions. III.
An advantage of conducting a Survey is that it allows the researcher to collect a large amount of data over a short period of time. They can also be created and administered quickly and easily. A disadvantage of a Survey is that often times the answer choice on a survey may not reflect the participants true opinion. Case Study is a research method in which is single person is directly observed. This study is an open ended type of data collection.
This thesis examined and analyzed the qualitative
Introduction Qualitative research are those kind of researches that an outcome is obtained without the application of statistical methods of data analysis (Strauss and Corbin, 1990 cited in Golafshani, 2003). However, the qualitative research takes a direct approach, where the researchers arrive at a conclusion through the observation of events as they occur naturally without external interferences (Golafshani, 2003). Ethical and methodological issues may arise, therefore in order to demonstrate the legitimacy of Qualitative research it is important to integrate rigour and trustworthiness. Potential ethical issues There is the need to take into consideration ethical issues that may arise from conducting qualitative researches.
(2013).Problem Statement and Research PurposeThe problem statement is an area of conflict, concern, or controversy while the research purpose is a statement of specific focus or aim of the study is being
3. QUALITATIVE RESEARCH THEORY 3.1 QUALITATIVE RESEARCH Qualitative research is a form of research in which the researcher collects and interprets data, meaning the researcher is as important in the research process as the participants and the data they provide. Reason and Rowan (2004) have argued that the core element of a qualitative research approach is to connect meanings to the experiences of respondents and their lives. According to Clissett (2008) qualitative research involves a variety of research methods that can be used to explore human experience, perceptions, motivations and behaviours. Qualitative research is characterised by collection and analysis of words in the form of speech or writing.
The term Research Methodology refers to a set of procedures, methods & techniques that are put together by the researchers to obtain a solution to the problems they confront during the collection of data. The researchers look for the most crucial data which is inevitable for the research. Generally there are three kinds of approaches or research methods namely Qualitative, Quantitative and Mixed. These methods are used to gather data and resolve issues that emerge during the process of data gathering. The researcher can bring forward his findings either in the form of quantitative or qualitative or mixed research methodologies only when the data is collected based on the preliminary data gathering process and the secondary data gathering process.
Chapter two; Literature Review The entire research journey is based on few important steps which can also be recognized as research process involving certain measures; to be carried out effectively. This process includes (Library, 2015); 1. Framing of a particular research question 2. searching and examining the relevant literature studies 3. Management of the accumulated search data 4.
In quantitative research, variables are identified and defined, and then relevant data is collected from study participants. A strength of this type of research is that the data is in numeric form, making it easier to interpret. It also studies the relationship between independent and dependent variables and can address questions such as does a relationship between variables exist, what is the direction of the relationship, how strong is the relationship between the variables, and what is the nature of the relationship. To be able to discover and answer the cause-and-effect relationship is a strength of quantitative research. Lastly, in quantitative research, the study can either be experimental or nonexperimental, meaning clinical trial or observational study, allowing for different types of research studies to be conducted.