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Comparison Between Quantitative And Explanatory Research

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3.1 Research Approach:
The research approach utilized for this study is quantitative approach. The quantitative research is essentially done to create theories and scientific models identified with a specific phenomenon. The researcher looks for an unbiased result that he can apply to a population and the analysis of the data is done through the help of statistics. Quantitative approach is fundamentally utilized for explanatory research. This approach has numerous applications in financial matters, applications in economics, sociology, psychology and political science. A few cases of quantitative research could be an overview done to see the effect of perceived quality, brand image and brand loyalty on brand equity of any product or service in any industry. 3.2 Research Purpose …show more content…

Exploratory research is a research that is done to explore a particular idea or theory where little or no research has been conducted before. On the other hand descriptive research describes the characteristics of the data being researched but it does not describe the cause of occurrence of any characteristic of the data. The third type is explanatory research that is the purpose of this research paper. Explanatory research comes after both exploratory and descriptive research because it also explains the cause or reason of occurrence of any fact. It explains any behavior occurring in a market and gives answer to the question that why and how a relation exists among the various aspects of a situation or among the different

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