RSVP Swot Analysis

RSVP is the event agency, it was published 5 years ago by 2 person, one from Vietnam and one from Philippine. RSVP is also the magazine workplace, their strengths are the most important things to help them to start from the bottom and now they are here, to overcome the weaknesses, avoid the threats and catch the opportunities in the future.

Firstly, I will point out the strengths of RSVP, the first strength of RSVP is that the company is internationalize, the CEO is from Philippine, she had many years working in agency and worked in foreign companies also, so she is professional in workplace, and manages the company well to lead them to the current position nowadays in order to compete with other strong competitors and get more contracts from

For example is the Beach Party in Vung Tau we launched at the end of August.

My company activities are divided into three sections. Magazine section, event operation section and account section. Actually, event operation and account are related to each other, so I will put the activities section into 2 sections, magazine and event.

First of all is the magazine activity. At the beginning, our company started with magazine section. In the magazine section, at first, the producer will find the clients, clients of RSVP might be the fashion brand names, restaurants, hotels, coffee shops, food shops, movie theaters… they are definitely suitable for the title of the magazine “Guide life about the life style and event guide”. The producers will find the customers base on the relationship, media or many ways to find the clients. After that, producers will try to contact with the clients and support them to post an article to introduce their products, brand names every period. Those articles will help RSVP gain more relationship with clients and also the brand awareness. Moreover, those articles also help RSVP catch more chances to meet the clients to give them the magazine, discuss with them for the long-term cooperation, and introduce with them when they want to book a page for introduction their products or brand names,

- For procurement activities: Sales staff will conduct a quote estimate and participate in the bidding.

Step 4: Join tender (bidding time)

Sales Manager-Procurement will be presented to customers details about the event will take place, how the remaining members of the department will be responsible for recording the contributions, comments, the desire of customers for that event.

Step 5: Negotiate contracts

Will occur when the client is closing the price or the bid notice. If the customer is familiar string of companies or special event needs to be supported, the company will have discount policy, but also because of discounts and consider the decision of the directors of the company. Left only supported a number of ancillary services.

Step 6: Signing of Contract

When the process ends contract negotiations will sign a contract, the contract shall be made by the Department of Business and checked on the terms of payment by Accounting and will be approved by the CEO.

Once prepared everything, the company will run the test program to see if customers are not satisfied.

Payment method: usually divided into two waves as