According to Lippmann, “stereotypes are ‘pictures in our heads’ that we use to apprehend the world around us” (16). Stereotypes can be formed due to effects of media, as Wood describes media as pervasive, powerful and influential (31). Hence, stereotypes can be defined as inaccurate perceptions towards a group of people or community that is strongly influenced by the media. Whether positive or negative, stereotypes are usually false as they are formed based on personal judgments, which are biased
Stereotypes are oversimplified notions of members belonging to a particular group. Many ethnic groups, women and elderly claim that TV and movies either misrepresent them or ignore them. It is a common observation that females are generally seen in commercials relating to cleaning, beauty products, hygiene, cooking, etc., whereas males are dominantly seen in advertisements for cars, travel and financial services. Indian TV and movies continuously represent and reinforce the stereotypes of gender
Indians were found to be the most affluent Asian American consumers, with an estimated $212 billion to spend. When it comes to racial representation in the media, Ferber (2015) argues that black individuals are negatively portrayed and victims of the naturalization of white supremacy. Moreover, Salvatore and Shelton (2007) argue that although expression of prejudice towards racial minorities in the U.S have been reduced due to legal sanctions, ethnic minority groups still face discrimination. Furthermore
are incidents where proven that racial issue is a problem that we should not leave aside. It involves even lives of innocent citizens as depicted in the May 1969 tragedy. A few years ago, HINDRAF emerges and fought for their rights, which claimed to be taken away by the majorities (Leong, 2007). The friction between the three major races sparks the continuity of the racial issue, leaving a rotten legacy for future generations to live in. Even in the present time, racial issues continue to haunt the