“In our society women stand for the side of life that seems to be outside history—for personal relationships, love and sex – so that these aspects of life actually seem to become women’s areas.” (Williamson 101). As the writer uses this quote from Williamson she states that the content of magazines like Cosmo are unnecessary, and downright humiliating for women. The writer also argues that the magazine should include concepts such as politics, economics or global issues. Now this argument she makes, is a reason for me to drift away from her thoughts and oppose her idea. In my opinion the author weakens her argument by stating such a thing.
The majority of modern society’s advertising conveys an oppressive message to American women. In advertisement campaigns, women are typically only considered and marketed as beautiful if they fit a very specific mold that society has created. Women who don’t fit this mold of being feminine, thin, and pretty are shamed and encouraged to change. However, it isn’t just the “ugly” women who are shamed in the media. There is a consistent message that runs throughout advertisements that suggests that women are lesser than men, and that they exist solely for the benefit of men.
The fashion of the 1920’s has tremendously changed the outlook of how women wanted to be perceived . This important decade has greatly influenced our fashion today. Before the roaring twenties hit , women had to deal with not having the same rights as men , and were often told what and what not to wear . Women had to fight the system to expand their given rights and also stood up for how they wanted to express themselves . There are a lot of articles that provide background information proving that women weren 't allowed to wear certain things nor do .
Women had a challenging time getting their place permanently in the workforce. Women and jobs are still a problem in today 's day and age. Apart from education, it was jobs that helped them create their identity in the world. Furthermore, the 1920 's were booming years for women in general. Women were taking on roles that were female-oriented as well as male-oriented like athletes, lawyers, and even nurses.
As a fervent reader of Cosmopolitan Magazine, I want to draw your attention today to gender stereotypes and the especially feminine stereotypes that this magazine has been reinforcing over the years. As Cosmopolitan
Another cultural stereotype seen in the advertisement would be the image. Although it comes across as unsurprising, exactly that unsurprising aspect of it could be racist, degrading and even gender/culture bias. First, the advertisement features a male, not a female which creates a correlation between the consumer in the image and the real life consumer. In the advertisement, the man is sporting a plaid shirt and seen smiling. This could be the rough preview of the intended audience of the ad, or the type of consumer the advertisement would correspond with.
This enforces the targeted audience during the timeframe to use the magazine as the main beauty standard. The model highlights the beauty in her looks, placement and positioning of her body in a suppressive manner. This emphasizes the manner women were to portray, due to male authority over women. This shows that the value of the magazine as it encourages the reader to look at the beauty standard as the social norm. Furthermore, the background vs foreground background flowers evokes a sense of purity, innocence and grace emphasising how women were expected to display conservative and high standards of morality.
Most women’s magazine showed 10 times as many as diet food and products as compared to men. In general, research has shown while the promotion of diet food and products increases, the female body ideal sizes from mass media decreases. The media doesn't just adore the thin ideal, they also highlight its importance and significance of the general appearances. The media culture discourages women by holding them as a prisoner to an unachievable beauty standard (Spettigue & Henderson, 2004). Moreover, the media representation of women and men in the US is very “restrictive” and is a possible factor in rising desire to be thin in women.
There are so many images of men and women in the media today that it certainly has an impact on the viewer’s thoughts and sense of identity. I’m going to solely focus on how femininity is represented in contemporary advertising. Types of Stereotypes in the mass media Commonly in the mass media, such as movies, TV shows and advertising women are generally portrayed with certain stereotypes. Women are often stereotypically shown as playing dependent roles to men, lesser beings to men and as sexual objects. According to research carried out by Steve Craig, in commercial advertisements women can be portrayed in several different variants.