According to Lippmann, “stereotypes are ‘pictures in our heads’ that we use to apprehend the world around us” (16). Stereotypes can be formed due to effects of media, as Wood describes media as pervasive, powerful and influential (31). Hence, stereotypes can be defined as inaccurate perceptions towards a group of people or community that is strongly influenced by the media. Whether positive or negative, stereotypes are usually false as they are formed based on personal judgments, which are biased
Stereotypes are oversimplified notions of members belonging to a particular group. Many ethnic groups, women and elderly claim that TV and movies either misrepresent them or ignore them. It is a common observation that females are generally seen in commercials relating to cleaning, beauty products, hygiene, cooking, etc., whereas males are dominantly seen in advertisements for cars, travel and financial services. Indian TV and movies continuously represent and reinforce the stereotypes of gender
relationship between racial prejudice in advertising and culture seems to have yet been researched. Moreover, Salvatore & Shelton, 2007, mentioned that prejudices’ acts have taken a contemporary form and have become subtle and ambiguous in comparison to “old-fashioned” forms of prejudice. Nevertheless, no recent research has been conducted on the current racial representation of minority groups in
are incidents where proven that racial issue is a problem that we should not leave aside. It involves even lives of innocent citizens as depicted in the May 1969 tragedy. A few years ago, HINDRAF emerges and fought for their rights, which claimed to be taken away by the majorities (Leong, 2007). The friction between the three major races sparks the continuity of the racial issue, leaving a rotten legacy for future generations to live in. Even in the present time, racial issues continue to haunt the