They have continued to change and grow their product line and they also have the most premium coffee that there is. Also they have kept a very friendly staff across the board so that helps people want to come to that atmosphere opposed to somewhere else. D. Opportunities in the industry. 1. Starbucks could extend the supplier network.
Secondly, Starbucks believes that "Eating well is as important as living well" (Starbucks Nutrition, 2015). There are number of improvements Starbucks has implemented in order to serve the needs of their vast customers. For example, high fructose corn syrup, artificial Trans fats, flavor and dyes were removed from their snacks. In order to meet the needs of their customers they now also offer a variety of "Milk" products such as Coconut, Almond and Soy. They have also worked to establish relationships with organically grown coffee farmers and implemented an incentive program to build and strengthen their long-term relationships with their
With high quality employee, Whole Foods is able to provide the needed customized service for customers by guiding them to make food choices according to their needs. Whole Foods core competencies lies in the fact that it has a dominant market share in the organic food market and has more stores than any other single competitor (Monteiro, et al, 2013). The company’s shops are strategically located in visible and prominentlocations. This increases its recognition and impacts on its brand value. Whole Foods has built the reputation, trust and friendship among the suppliers and customers.
The firm has been able to maintain their warmth and small company culture as well as the cozy ambiance of their stores despite exponential growth. Additionally, Starbucks Coffee boasts a large and loyal customer base, this is representative of the firm’s success in part of their mission statement namely the “inspire and nurture the human spirit “aspect. On the critical side, the company’s mission statement appears rather simple and naïve more befitting a small company and unrepresentative of the current approaches which the Starbucks Coffee employs currently in their business practices. In theory, a company mission statement must provide information in regards to the approach, strategy and plans a company employs. So it can be summarized that the Starbucks Coffee Company needs to overhaul their mission statement preferably through the addition of greater details to demonstrate the method of which the firm can inspire and nurture the human
Food establishment is a booming industry especially in cities like Dagupan City. They favor something new and one-of-a kind delicacies and demand great service. Pangasinan with its liberal and outgoing populace and “dessert lovers” as they say fosters a welcome market and venue for Willdy’s Waffles which serves delicious waffles. The introduction of waffles just fits their demands and just right for the desert lovers. Willdy’s Waffles will strive to build a loyal customer base offering great tasting products in the most convenient way possible.
Thus, Keurig coffee machines are known to be more durable, long-lasting, and less prone to breakdowns. But of course, the best thing about all these is that Keurig’s main aim is not only to bring coffee home but to bring gourmet coffee right to your doorstep. Buying A Keurig Coffee Maker? If you are a homemaker and you are looking for a coffee maker, Keurig is one brand that you should consider. The Keurig coffee maker is available for purchase online.
Willdy’s Waffles Willdy’s Waffles is a waffle joint that sells different kinds of waffles from ordinary or plain to a variety of sweet or pizza waffles, together with cool and refreshing mint drinks. The waffles are to die for. As customers try to escape the daily pressures of life, they could always turn to Willdy’s Waffles. Willdy’s Waffles offers the best quality of waffles that is complimented with cool drinks that the customers can enjoy. Willdy’s Waffles will offer a variety of choices to our customers hence ridding them of stress and tension.
Starbucks is known to be the number one brand in the coffeehouse segment. Starbucks has had and still has a strong reputation associated with quality coffee and excellent customer service. Having a strong brand name is a marketing strategy with the capability to make any product or service a household name. Strong brand names have the ability to increase customer loyalty and product sales. Starbucks is also said to deliver to their customers with perfectly blended coffee, premium music, friendly staff & a warm atmosphere, which results in incomparable customer service as compared to their competitors.
Unless, for some reason, consumer preferences/tastes were to change drastically, it seems that Starbucks has successfully created a winning strategy that is both profitable and sustainable –based on this analysis. Starbucks can continue to fight against the threat of substitutes by establishing a welcoming atmosphere at each location, selling products at grocery stores/supermarkets to appease home brewers, and providing a drive thru (when possible) at locations to accommodate the “in-a-hurry/on-the-go”
Core Business of Company: The core business of company is of coffee and donuts. VISION: Tim Horton’s vision is “To be the quality leader in everything we do”. This is shown to be true in most aspects of their daily business, from their drive thru’s being timed to increase customer satisfaction, to quality management systems in place for coffee and food in every franchised location. MISION: “Our guiding mission is to deliver superior quality products and services for our guests and communities through leadership, innovation, sand partnerships”. VALUES: “Serving our communities means more than offering great coffee and baked goods”.