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Raising The Roof Analysis

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Raising the Roof is a Canadian not-for-profit organization dedicated to ending homelessness. The first charity of its kind, Raising the Roof has been working to create long-term solutions to the homelessness crisis in Canada since 1996 (About Us, n.d.). The majority of Raising the Roof’s campaigning is dedicated to bringing awareness on the issue of homelessness through collaborations with stakeholders, education, and the investment in local and national social programs (About Us, n.d.). The topic of homelessness is one that is often left in the shadows of local and national politics. The sensitivity of the subject requires that Raising the Roof fight even harder to garner the attention of their audiences, and elicit both emotion and positive action through their storytelling strategies. They must break stereotypes, stigma, and sensitivities that Canadians have regarding the homeless, and create a healthy and helping Canadian community.

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