Raju Omelet Case Study Solution

2. Would it possible for Raju omelet to expand to other areas in the UAE with a particular product offering or is it better for the restaurant to diversify their products range?

Most business owners when they decide to grow and expand they think about representing new products .Actually this step is risky. Offering the current product to current customers is considered the least risky because marketers know about their business. They recognize what their customers buy and what motivate them. Furthermore, marketers have already the staff, the operational infrastructure and other requirements such as the facilities (Barda, 2010).Growth and expansion are something that most companies desire to achieve because it means different things to different

This means the importance of convincing the current customers to increase their buying of the products on more occasions. Market penetration should involve enhancing performance, reducing the price or increasing communication to attract customers (Kenyes, 2003). The most popular example of market penetration is price discounting because customers are attracted by low price and this may lead to attract competitors’ customers (Barda,

This can be achieved by following creative process. First, they can ask customers opinions and their suggestions about the snacks that they desire to be served in the restaurant or any kinds of services they wish to be presented. Furthermore, Rajiv can have customers idea through his staff since the staff are more closed to the customers , so they know what satisfy the customers and what are their needs .In addition, He can get ideas from the competitors actions and customers’ responses of those actions can be sources of ideas