Ralph Lauren has set the standard for American fashion by staying true to his view that creates timeless, natural and elegant clothing that is still widely worn today until his origin. In 1967 Ralph Lauren was working as a sales clerk at Brooks Brothers and then as a salesman for a necktie company, Beau Brummell. During the 1960s the most commonly worn ties were long, narrow and dark with monotone patterns, but Ralph had his own idea for ties. Ralph’s first design of ties was almost twice in width with very vibrant and subtle patterns. He convinced the company to let him start his own tie line, which he named Polo.
Dolce and Gabbana Company made the turnover of 400 million in the year 1997. The well-known designers dolce and Gabbana met while working as assistants in an atelier in Milan. Have the same love of fashion, they merge their name together in 1985 when they were invited by the organizers of the Milano Collezioni to take part in a fashion show to launch (New Talents). Therefore, the year after, they launch and presented their first independent women 's ready-to-wear show. Since their achievements then started introducing menswear and a line of signature fragrances, and expand their work by opening new shops in various countries and another one in 1999 in London.
Through advertising, an affluent and tasteful lifestyle was established from the sophisticated look, Ivy League Staples inspired from the American West Old Hollywood and Safari designs as well were all incorporated in their products. Now the brand is focused on not only been known for making its name in clothing but for Luxury products as well. This transformation started in 2005 with the Ricky Bag followed by control over the production of shoes in house as opposed to licensing other companies to
Mattel went on to become a publicly owned company in 1960 with its common stock being listed on the New York and Pacific Coast Stock Exchanges. In 1968, Mattel again made its mark with ‘Hot Wheels’, the number one name in die–cast vehicles due to their customized modified designs and candy-coloured paint jobs. Later that year, Mattel purchased Monogram Models as the first step in its ‘World of the Young’ acquisition strategy. Metaframe, a pet products company; Turco, a manufacturer of playground equipment; Ringling Brothers and Barnum & Bailey Circus; Circus World, a theme park; Western Publishing Company; and Radnitz/Mattel Productions, a motion picture production company soon followed that initial
Emporio Armani was founded in the early 1980s.Giorgio Armani is one of the most successful designers Italy has ever produced and It is famous because of its accessories such as watches,leather good,jewelry and so on. This brand is a sub-label of Giorgio Armani, which is where the inspiration for these quality items began. “My philosophy has always been to help women & men feel comfortable & confident through the clothes they wear” , Giorgio Armani said. On the 11th of July,1934, Giorgio Armani was born in northern Italy. In 1934, he wanted to study for medicine but unluckily he joined the army after three years of studying this subject.After that, he went in Verona for his medical knowledge, but still he decided to find an alternative calling.
1 Introduction (572) Calvin Klein Inc. (CK) is an American multinational fashion design studio founded in 1968 by fashion designer Calvin Klein. As one of the world’s leading fashion companies, CK offers varying product lines, like women and men 's wear, fragrances, eyewear, footwear, swimwear, accessories, and home furnishings. Brands under the CK brand include: Calvin Klein Collection, Calvin Klein Platinum Label, Calvin Klein Jeans, Calvin Klein Underwear & Calvin Klein Performance. The target market of CK varies between brands, however, it is obvious that during recent years, CK had started to identify “youth minded consumers” as a key target market essential for their company to cater to; “we believe (they) will create an opportunity to build loyalty over the long-term.” (PVH.com) Among all brands under the CK title, CL Jeans and CK Underwear has been consistently using marketing strategies to appeal to the youth culture, and has successfully created the unique brand image CK has now, contributed from their controversial advertising, social media engagement, pricing strategies and other brand extensions. CK Jeans offers “men’s and women 's jeans and related apparel” (PVH.com) , and since 1970, when 15 year old Brooke Shields appeared in the classically controversial advertisement, CK Jeans has started its positioning as a sensual, modern and iconic brand.
This way Burberry has became the first fashion luxury brand to pioneer in digital marketing. STARS: Trench coat has been the star of Burberry since the time Mr Thomas Burberry won a contract to supply trench coats to the British army. Later on it was worn by established actors/actresses in movies. It has a large market share in clothing segment. Considering the facts there is no other brand has the heritage of trench coat.
Nike also advertises its products on social media networks such as twitter and Facebook. Ralph Lauren’s Marketing Mix Product Ralph Lauren focuses on the production of a range of menswear. This company has centered its production on luxury brands. As such, the items purchased from this company are considered to belong to the affluent societal members who prefer quality items with recognizable brands (Uggla & Lashgari, 2012). An example is the Polo shirt that costs significant amount relative to a similar outfit in a cheaper retail store like target.
Dior apprenticed under Lucien Lelong for the first half of this career, before taking control of his ‘personal ambition’ (Dior, 2007) and under the wing of textile heavyweight Marcel Boussac he opened his own fashion house. Although initially apprehensive about leaving the ‘safe haven’ that Lelong offered him, Dior’s fame skyrocket when he showcased his first collection, ‘La Ligne Corolle’ (Wilcox, 2009) in 1947. Dior’s work became a sensation. Carmel Snow, editor-in-chief of Harper’s Bazaar magazine in New York, at the time, christened his collection with a name that would be considered one of the most monumental turning points in fashion history
MN341A&B Autumn Repeat 2014-2015 Burberry Brand Repositioning Introduction Founded in 1856, Burberrys story began when Thomas Burberry opened his first men 's outfitters in Basingstoke, England. By the First World War, his business was thriving as Burberry earned a contract to provide the British army with their trench coats. Burberrys contribution to the national cause greatly improved the brands reputation. The ‘Burberry check’ was introduced in the 1920s and became extremely fashionable among the British middle to upper classes. Then when audiences saw it worn by celebrities like Humphrey Bogart in Casablanca and Audrey Hepburn in Breakfast at Tiffany 's, the Burberry trenchcoat gained widespread appeal, among the upper-class in particular.