Rambler 6 Marketing Mix

18. Rambler 6 and V8 (1960):

The Rambler 6 and V8 was the intermediate size automobile. This car was built & marketed by the American Motor Corporation. A new era of a motoring Rambler six has begun to the president of AMC was George W. Romney. The massive cars Ramblers were sold through the network dealerships of both Hudson and Nash. These two companies consolidation has been formed American Motor Company in 1957. There was a most compact car of the new Rambler line is to create and defined as a market segment. In 1957, the powered model of V8 engine was added. They featured with a numerous changes of both interior and exterior designs. The overall length of the massive cars was trimmed to 1.6 inches, because a new split bumper was designed.

This race and luxury car was manufactured by American. The car company has been founded by brothers Duesenberg Frederick and August Duesenberg. The end of the World War I the massive cars were ceased to aviation and marine engine. In 1920, Duesenberg Automobile & Motor Company had been established for the passenger car production. The Duesenberg brothers were world class engineers neither good administrators nor businessman. There was an extremely advanced expensive price $19,500 that offers 4valve cylinder head, 1st four wheels, single overhead camshaft and hydraulic brakes. The competition of this car was very lighter and smaller vehicles. Sportier version of the biggest cars had wheelbase 136 inches that can boost the power to 350 horsepower, 257.6 KW at 4400 MPH and measured at bore of 109 mm & stroke of 95mm. The Duesenberg brothers continuing to create an excellent engine car, but capitalist investors bought right famous family name. This car firm was already acquired to considerable aura in the prestige. The Fred signed over the right of his name and passenger car drawing was the pair of promoters. The brothers of Duesenberg August and Fred struggled to hold the company, but not avail as they were not raised in the

This sports car was designed by the Hulki Aldikacti and George Milidrag. The first 2 seats and mass production of the mid engine car had been manufactured by US. Many technologies are incorporated in these massive cars designs like the plastic body panel was radical at the time. Then the other features may include integrated stereo speaker with the headrest of driver & passenger and hidden headlamp. In 1988, the new suspension design of Fiero has strike to resemblance of these designed by the Lotus. Then the suspension model of WS6 has the front wheel of 15/6 inches and rear wheel of 15/7 inches. These biggest cars were a two door coupe with a rear wheel and four speed manual gearbox. This car had been petrol or gasoline engine displacement of 150.8 cubic inches that can boost the power to 92 horsepower, 68.5 KW, 93 PS and a torque of 182 NM. The characteristic dimension of the wheelbase 93.4 inches, curb weight of 2462 lbs and it’s outside length of 160.3 inches. They could be acceleration from 0 to 60 MPH in 11.3 Sec, quarter mile drag time at a high top speed of 103