Rational And Sequential Planning Process

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Strategy as a deliberate, rational and sequential planning process
Introduction
Strategy refers to a course of action that is adopted by an organisation in order to achieve its set goals and objectives. According to Mintzberg (2007) strategy can either be deliberate or emergent depending on whether the course of action taken by the organisation is articulated and communicated to the whole organisation or whether the course of action was not explicitly intended. Mintzberg categorizes strategy as a deliberate, rational and sequential planning process if the course of action is well thought prior to implementation, articulated, communicated to members of the organisation, and a clear plan of action is established. However, it is worth noting that some kinds of strategy have some qualities of deliberate and emergent strategies (Lunenburg, 2012).
There are various characteristics that clearly distinguish strategies that are deliberate, rational and sequential planning process from a strategy that is emergent. The most profound qualities of such strategies include; articulation, communication to all the stakeholders and more profoundly the whole organisation, and are shared as collective intentions for the whole organisation geared towards attaining the intended goals and objectives of the organisation. Deliberate plans are based on the premise that organisations, like 'man ', is a rational economic man and will at all times aim at making the most rational decisions. Rationality

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