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Ready To Eat Food Products

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6.1 FINDINGS
After completion of the research and analysis of the data got from the research following are the findings.
6.1.1 VALS- Values and lifestyle segmentation- most popular segmentation system combining lifestyles and values.
After factor analysis the lifestyle traits which were found out to be in the buyer of ready to eat food products indicated that following were the segments which bought it-
MAKERS-
• Motivated by self expression and low resources
• Value practicality and self sufficiency, spend leisure time with family and close friends
• This might be a proably the individual segment which we got through factor analysis as their characteristics were I buy ready to eat food because it saves time and money
INNOVATORS-
• The other type of segment which buy ready to eat food are the innovators
• These are successful, sophisticate and take charge high self-esteem people
• Excess resources and receptive of new ideas and technologies
• These are the people who spend their leisure time in high end activities like golf, clubbing, tours etc
• These people are those whose purchase reflect cultivated taste for upscale niche products and services
• These are those individuals who have a perception that there is no harm in trying new product
EXPERIENCERS-
• …show more content…

The retail culture has changed a lot although the small grocery stores or kirana stores still dominate the supermarkets and shopping malls are considered as the major distribution channel for the packaged food products which signifies that the manufacturers should make sure that the availability and the comfort level while buying the products has not been compromised. The manufacturers should give attention to the availability of the product. The consumers should not face difficulty with the availability of the products because this may cost the manufacturer losing his customer as there is competition in the

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