The study shows that participants considered an Internet treatment very helpful as a complement to the traditional treatment or as follow-up, but would not choose it as an autonomous treatment. The reasons mentioned by participants were tailored to the DTPB and were mainly related to the perceived usefulness. Decomposed theory of planned behavior was applied to investigate twelve factors that may influence internet banking acceptance in Jordan (Al-Majali & D. Malek, 2010). DTPB model in this study provide a vigorous framework to understand the
Besides, the Elaboration Likelihood Model (ELM) was also created to explain past inconsistencies in attitudes research. Whereas past models was tended to highlight one effect of a given variable and one process by which that effect happened. (Cialdini, Robert B, 1993). Petty and Cacioppo said that a communication can have a persuasive impact through one of two routes. People use two route to process the relevant attitude
In an offline setting, communication is a relationship marketing activity in the lodging industry (Kim et al., 2001); newsletters, direct mailings, telemarketing services, thank-you letters, and birthday cards have been used to measure the communication dimension. Kim et al., (2001) asserted that communication was treated as a determinant of relationship quality. Therefore, this study extends the previous empirical support in the offline setting by proving that communication can be used to evaluate e-relationship quality in online activities. In this thesis, communicational function is a tool to promote e-marketing service and to exchange online information between customers and company not only in reaction to a customer’s inquiry, but also to sustain customer relationships. The communicational function may involve the exchange of information through the website, e-marketing, complaint handling, customer support on the web and e-promotional activities such as e-newsletters, thank-you and birthday messages and special
Origin and overview of TAM The technology acceptance model (TAM) (Davis F. D. ,1989; Davis, F. D. Bagozzi, 1989), is one of the various models that IT/IS researchers have used to predict and explain the underlying factors that motivate users to accept and adopt new information technology systems. This model (Figure 4.3) is derived from the theory of reasoned action (TRA) (Fishbein and Ajzen, 1975; Ajzen and Fishbein, 1980). According to TRA, the individual attitudes and subjective norms influence the user’s behavioural intention, which, in turn, influences his/her actual behaviour. Building upon this, TAM was proposed to explain and predict users’ acceptance of IT and IS systems by assuming that the constructs - perceived ease of use (PEOU) and perceived usefulness (PU) - are the key determinants of IT and IS acceptance behaviour. Davis (1989, p.320) defined perceived usefulness as “the degree to which a person believes that using a particular system would enhance his or her job performance”, and defined perceived ease of use as “the degree to which a person believes that using a particular system would be
MO is closely linked to the marketing concept that was developed in the 1950s and 1960s (Drucker, 1954; Levitt, 1969). Being a measurement of the behaviors and activities that reflect the marketing concept (Kohli & Jaworski, 1990; Levitt, 1969; Webster, 1988), to date MO is the cornerstone of the marketing management and marketing strategy paradigms. Even though, to the researcher’s knowledge, there is no consensus for the time being on the general theory of MO, the roots of this concept go back to the very foundations of marketing thinking. In addition, a wealth of literature proposing more or less comprehensive models for understanding MO has emerged over the past two decades. As typical representatives of the managerial school of thought, widely cited MO literature represents the features discussed in the above section.
CHAPTER 2: LITERATURE REVIEW 2.1 Introduction This chapter will going to discuss about the adoption of Internet banking service. Many researchers investigations and inspections about this issue, investigated the customer’s perception on internet banking. Try to understand the factors that affecting the customer decision on adoption of internet banking and the factors that influence on customers’ online banking acceptance. According to Akhlaq & Shah (2011), banking on the Internet requires a key and clicks, the user-friendly interface, it will give people a perception that the use of online banking services is less complex, and so making they use these services. Thus, in the literature review will focus on discussing about the previous theoretic
My argument can be linked to some of the most recent information systems researches. The strategic issue in Galliers’ list that my argument is based on is; the process, implementation and the successful scrutiny of the business IS strategies (Galliers, 2009). The process used of improving and implementing strategic information systems planning is the main challenge facing information systems executives recently (Brancheau & Wetherbe, 1987). The reason is that, the Strategic information systems planning (SISP) decide the goals for the organization IS and identifying potential computer applications which has the capabilities for making immense inputs to businesses if implemented (McFarlan, 1971). An effective process of SISP can be helpful to organizations using information systems to attain their business plan: a key issue for senior IS managers (Hartog and Herbert, 1986).
As shared by Marous (2014), this was also proven through a research conducted by Deutsche bank where they state that, ‘For digital consumers, ‘traditional banking hours’ are not only an annoyance, but increasingly a reason to change financial institutions’. Thus, with the development of digital banking customers will highly value the service provided since there would be no need to go to the branch at any point to satisfy their banking
Internalization occurs when a person accepts the influence because it is perceived as “inherently conducive to the maximization of his/her values” i.e., the content is perceived as being inherently instrumental to the achievement of self-goals (Kelman 1961). Identification occurs when an individual adopts an opinion or behaviour from other because the “behaviour is associated with self-defining relationship” to other. The relationship of the role between the other and the individual is advantageous to a little portion of the individual’s self-concept (Kelman 1961). Kelman and McGuire (1969) identified that a type of source which leads to internalization is the source perceived as being trustworthy. A trustworthy source is the one which is believed to be a very knowledgeable or a master on the topic of discussion (McGuire,
So, the banks need to add more functions to prove their readiness to offer e-banking services to their clients (Maugis et al., 2004). Banks and other financial institutions have always tried to utilize technology initially for internal use and communication and then as a vehicle for external communication and transactions with their customers (Giannakoudi, 1999). In the early 1990s, banks turned their interest to computer technology, and were able to offer services through personal computers owned and operated by customers at their convenience through the use of internet propriety software (Salhieh, et al,