ipl-logo

Ajzen's E-Banking Theory

1008 Words5 Pages

Consumer Awareness of E-banking
1. Independent Variable: Consumer Awareness
Consumer awareness means consumer’s right to be aware of products they intend to purchase (Dommeyer and Gross, 2009).It means consumers are aware of products or services offered by certain firms.
i. Ajzen’s Theory of Planned Behavior
This theory shows the relationship between knowledge and consumer behavior. It states that individual’s intentions to act or not to act in a particular are a requirement to a certain action (Ajzen, 1991). This invention can be affected by time and other factors that affect the willingness of a consumer to intent. McEarchem and Warnaby (2008) found that knowledge underlies on planned behavior, action-related knowledge, and effective knowledge. …show more content…

Theory of Reasoned Action Model
The assumption of a model of Reasoned Action is that individuals are always rational and that they usually consider implications of their actions before they decide whether to perform a certain behavior or not (Ajzen and Fishbein, 1980). According to TRA, any conscious behavior of an individual is as a result of their attitude towards that behavior and the subjective norm. Subjective norm is the general perception of what an individual should do or not according to family, friends or colleagues. The stronger the attitude of consumers towards something, the greater the perception or the social pressure to go for it.
Factors on Consumer Awareness
i. Demographic factors
Factors such as age, educational background and past experience computer and technology affect how consumers perceive e-banking. ii. Security and privacy
Consumers always consider factors such as password integrity, encryption and hacking prior to the adoption of electronic banking.

2. Dependent Variable: …show more content…

The relationship between Dependent and Independent Variable
Consumer awareness has a significant effect on e-banking in terms of adoption of technology and innovation. According to the literature review, the relative advantage of technology, attention and the risks affects the decision of the customer on whether to adopt e-banking or stick to the traditional ways of banking. Knowledge and support from the banking personnel also affect consumers’ decisions on whether to adopt technology or not.
References
Ajzen, I. and Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs: Prentice-Hall.
Amutha, D. (2016). A Study of Consumer Awareness towards e-banking. Int J Econ Manag Sci 5: 350.
Davis, S. (1989). “Perceived usefulness, perceived ease of use, and user acceptance of information technology”. MIS Quarterly. Vol. 1(13), pp. 319-339.
Dommeyer, C. J., & Gross, B. L. (2009). What consumers know and what they do: an investigation of consumer knowledge, awareness, and use of privacy protection strategies. Journal of Interactive Marketing, 17(2), pp. 34-51.
McEachern, M.,&Warnaby, G. (2008). Exploring the relationship between consumer knowledge and purchase behavior of value-based labels. International Journal of Consumer Studies, 32,

Show More
Related

  • Nt1310 Unit 3 Experimental Studies

    506 Words  | 3 Pages

    What were the variables? The independent variables are the male and female gender. The dependent variable are the dosage of bolus given. 1.

    Read More

  • A Rhetorical Analysis Of Joseph Turow's The Daily You

    809 Words  | 4 Pages

    In a world where advertising presence is continuing to grow, how do consumers know when their data is being collected and how it is being used to target them? To some consumers, data mining, the collection of data from internet users that can be used by companies and even the government, may not seem like a huge problem. Joseph Turow investigates the growing problem to today’s society in his book, The Daily You. Turow structures his article in a way that creates fear in the audience through directly speaking and relating to the reader, referencing specific examples, and using a negative tone throughout. By speaking directly to the reader, Turow is able to convey his message to them by using the word “you.”

    Read More

  • Joseph Turrow The Daily You Analysis

    193 Words  | 1 Pages

    In a recently published article titled “The Daily You : How The New Advertising Industry Is Defining Your Identity And Your Worth,” by Joseph Turow, states that well-known media corporations such as Facebook and Google have been “data mining.” Simply to speak, data mining is the collection of internet data that is sold off and used as research for marketing companies to further develop ideas to engage potential targets. Notably, Turow states that the twenty-first century exhibits one of the most stealthy methods of social profiling. Turow further illustrates his stance on how the intrusion of privacy can lead to several negative factors in which he later goes in depth about. Though he structures the body of the essay around

    Read More

  • Bank Of America Mobile Banking Case Study

    1764 Words  | 8 Pages

    Bank of America: Mobile Banking This essay is based on the case “Bank of America: Mobile Banking” which is dated on May 2012. We will first present benefits mobile banking provide to consumers and highlight reasons why many consumers haven’t adopted mobile banking yet. Furthermore, we will look into Bank of America motivation to offer mobile banking to its customers and review associated costs and risks of mobile banking implementation. Then understand what lessons can the bank learn from its online banking operations and analyze costs and benefits of having customers migrate to online banking.

    Read More

  • Lady Gaga Implicit Personality Theory

    965 Words  | 4 Pages

    This theory involves the correlations between personality traits such as widespread expectations of impression positively correlated with generosity, so that a person who is cold is viewed to be serious. It is often stated that implicit personality theories also include correlations between psychological and dimensions of impressions. There are parts of the impression formation process that are framework dependent, some individuals also tend to exhibit certain trends in forming impressions variety of situations. There is not one single implicit personality theory used, but varied approaches the task of impression formation in an own unique way. Moreover, there are some components of implicit personality theories that are consistent across

    Read More

  • The Idolatry In Martin Luther's Catechism

    1101 Words  | 5 Pages

    Fundamentally, idolatry is the worship of an image or object or the excessive devotion towards a person or item. From a religious perspective, idolatry is the worship of images and representations other than the true God. Idolatry is a practice whose scope is often misunderstood, prompting the efforts by different people to demystify the practice both in the past and in the world today. Martin Luther, for instance, explores his understanding of the practice in his Large Catechism, a text meant to guide Lutheran clergymen in their service. This essay discusses idolatry, with specific emphasis on Luther’s ideas and presentation of the same and its prevalence in the modern world.

    Read More

  • ALDI: Customer Relationship Management

    1275 Words  | 6 Pages

    ALDI supermarkets, a well-known retailer in business, focused on retaining and gaining customer’s loyalty on those who were already familiar with the ALDI brand. ALDI’s main objective is getting its message across which is offering the best quality products at the lowest price possible. One of ALDI’s marketing strategies is the ‘Like brands’ by which ALDI created high quality products similar to those products of a well-known brand and competitors, but with a lower price. ALDI created blind tastes of these ‘like brands’ where people can taste ALDI’s brands and the national brand to see if they can make a

    Read More

  • Essay On Targeted Advertising

    1377 Words  | 6 Pages

    Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.

    Read More

  • Argumentative Essay On Internet Privacy

    916 Words  | 4 Pages

    Users have a tendency to skim internet privacy policies information regarding the distribution of personal information only, and the more legalistic the policies appear, the less likely users are to even read the information. Furthermore, if the user has already done business with a company, or is previously familiar with a product, they have a tendency to not read privacy policies that the company has posted. As internet companies become more established, their policies may change, but their clients will be less likely to inform themselves of the

    Read More

  • Society Beauty Standards

    1164 Words  | 5 Pages

    This contains and includes the briefing about the details and justification of the variables used and identified for the study. Reasoned Action Theory is supported by Martin Fishbein and Icek Ajzen 's. To illustrate, this model has the origin in the social psychology field that defines the two elements which are attitudes and norms, that are used to predict behavioral intent. This model states that an individual 's behavior is determined by his or her intentions in performing it. This theory summarizes equations, that the attitude along with subjective norms is equal and same to

    Read More

  • Branding Literature Review

    1157 Words  | 5 Pages

    Brands are complex offerings that are conceived by organisations but ultimately resides in the consumers mind (De Chernatony, 2010). A brand thus signals to the customers the source of the products and services and protects both the competitor who would attempt to provide products and services that appear similar or identical (Aaker, 2004). Brands provides the basis upon which consumer can identify and bond with a product or service or group of products and services (Weilbacher, 1995). A brand is a specific uniqueness associated with a product or services that enables the consumers connect with it by easy identification through the name, slogan, design, logo, symbols, etc. of the organisation that produces the products or

    Read More

  • Pros And Cons Of Internet Privacy

    725 Words  | 3 Pages

    "While the Internet-based economy provides many benefits, it also raises new concerns for maintaining the privacy of information. “Internet privacy is the privacy and security level of personal data published via the Internet. It is a broad term that refers to a variety of factors, techniques and technologies used to protect sensitive and private data, communications, and preferences.”[1] As the federal government’s National Telecommunications and Information Administration (NTIA)[2] explains: Every day, billions of people around the world use the Internet to share ideas, conduct financial transactions, and keep in touch with family, friends, and colleagues. Users send and store personal medical data, business communications, and even intimate conversations over this global network.

    Read More

  • Ethical Theories Essay

    886 Words  | 4 Pages

    • Ethical Theories An ethical theory is a decision model .These theories depicts the viewpoints from which people seek guidance as they make decisions. Each theory highlights different points, different decision making style or a decision rule. Ethical theories are based on individual’s ethical ideology these theories allow a person to find an answer to an issue, to make a morally right decision or to justify a decision.

    Read More

  • Theories Of Social Media

    727 Words  | 3 Pages

    According to the model, when a user is introduced to a new technology, his or her overall attitude towards using the said technology is a major determinant as to whether or not the user will actually

    Read More

  • E-Commerce In Mauritius

    1049 Words  | 5 Pages

    Find out the level of e-commerce adoption in the Mauritian retail Industry. II. Analyse and identify the different factors which affect or contribute to the level of adoption of e-commerce (EC) in Mauritius. III. Look for a pattern in factors which influence people's perception and attitudes towards using online shopping.

    Read More

More about Ajzen's E-Banking Theory

Open Document