The decision depends on consumer’s socioeconomic characteristics, on one hand, and his/her demographic characteristics, on the other hand. Such characteristics, including the customer 's income and age, affect deeply the customer 's choice whether to accept and use the provided e-banking services or not (Anguelov and Hilgert, 2004). This choice also depends on the customer 's perceptions of the used means of technology, including the customer 's perceived ease of use. Another characteristic is the customer 's personal preferences, including that customer 's desire for control over when a bill is paid according to his/her convenience (Anguelov and
When the need is urgent, it becomes a motive. Perception involves choosing, organizing and assimilating information for a meaningful experience. Consumers go through three perceptual processes. These are: • selective attention – where marketers attract the buyer’s attention • selective distortion – where the buyer interpret the information to suit their beliefs • selective retention – where marketers try to retain information that supports their beliefs Beliefs and Attitudes surround a consumer’s view of a product and alsobuild the brand image, thereby affecting their buying behaviour. This triggers a marketer’s interest in them.
Li et al (1999) argued that understanding of the internet channel, convenience, perceived accessibility, familiarity and utility are key factors that influenced the adoption of electronic banking by consumer. 2.10.6 Convenience Accessibility which can be associated to convenience is another factor that influence consumer to use e-banking. The only thing you have to do is sit in front of a computer enter your user ID and password then we can start our banking transaction in privacy it prevent consumer from waiting long hours in queue at the banking
At the same time, Internet banking services must be compatible with the individual’s values, customs and past experiences in order to adopt it. The combined effect of consumer’s understanding of factors could contribute to the acceptance level of the intention of internet banking usage. Therefore, internet banking acceptance is studied by examining the causes behind reluctant customers to use Internet banking. This identifies the different variables namely perceived usefulness and perceived ease of use of a technology that have an impact on the individual intention to use internet
Companies began to apply subdivision techniques in their operations to attract specific parts of the market. Manufacturers just wanted their target audience the customers and consumers to appreciate and purchase the products which have been made for them. Consumer as a driver: This era existed in the 1990s and the early 2010s and it marked the rise of personalization, customization and individualization which were perfected with the use of internet. The consumer exercise control of what exactly is introduced into the economic market and because the products have been made to specification to what the consumers wants and needs. If there was no need for a product then it will not be purchased and it would in effect be useless and a waste.
Competitive advantage Internet banking is consider to an important factor in order to gain an edge in the market because it can help the organization to reduce their cost which increases the revenues for them and at the same time, it help them to enhance the level of services provided to the customers because of more communication among the participants. Some basic issues being observed in organizations are related to management consisting of lack of accurate information and when the providers are not too much effective (Somuyiwa, 2009 and Somuyiwa and Oyesiku, 2010). According to Ahamad kaleem 2008, electronic banking plays an important role in today’s competitive banking environment because it is use as a tool which can minimize the inconvenience
Four cultural dimensions and their influence on e-commerce adoption and innovation diffusion are discussed below. Individualism vs. collectivism (IDV) According to Hofstede (1991) IDV dimension describes whether a person belongs to himself, weather s/he is free and independent in his own decisions, or s/he belongs to a group and seeks for harmony within this group. In relationship with e-commerce adoption, IDV level is important, as it plays decisive role in shaping trust (Jarvenpaa et al., 1999) therefore, it may affect people 's willingness to trust online vendors. Difference here lays in the way individuals are influenced by other people’s opinions. People from collectivist cultures value the opinion of their family members, relatives, colleagues etc.
CHAPTER 2: LITERATURE REVIEW 2.1 Introduction This chapter will going to discuss about the adoption of Internet banking service. Many researchers investigations and inspections about this issue, investigated the customer’s perception on internet banking. Try to understand the factors that affecting the customer decision on adoption of internet banking and the factors that influence on customers’ online banking acceptance. According to Akhlaq & Shah (2011), banking on the Internet requires a key and clicks, the user-friendly interface, it will give people a perception that the use of online banking services is less complex, and so making they use these services. Thus, in the literature review will focus on discussing about the previous theoretic
Under most circumstances, buyers complain about customer care departments’ meager interests whenever they make inquiries about the purchased commodities. However, with the inception of social media platforms, companies should be able to address the underlying issues promptly (Constantinides). If I was responsible to devise an action model, I would pay significant attention to establishing 24/7 customer support with representatives sincerely willing to help each client. Since I consider social media platforms as rather communication tools than promotional ones, my approach would focus on making any auxiliary services convenient for customers. Thus, Apple should more contribute to developing online communication as with its advantage to provide the clients with various interaction possibilities, the reduction of customer base may be effectively
It creates a relationship between the customer and the manufacturer. Thus Brand is a specified name given to the product or combination of products from the creator. The basic objective of this research is to assess the role of brand in influencing consumer buying behavior, by tapping the responses