Red Bull Case Study

2. All people, with no age limit

3. People with health concerns, diabetes and in diet

Red Bull promotes emotional response

Sense of luxuries and lifestyle Across functional emotional orientation Implement functional orientation

1. Attractive product packaging

2. Unique flavour

3. Safely consumed, no side effects

4. Reasonable price

1. Previous energy drinks:

2. Simple packaging

3. Same size, type of bottles

4. Don’t have many choice Across time Energy drinks these days:

1. Attractive packaging

2. Unique flavour

3. Really givers energy

4. Many flavour to choose, plenty of choices

5. Low amount of health affecting ingredients

Future energy drinks:

1. Can be purchased in all type of places, included in beverages machine

2. Energy drink

Energy drink can be drink daily and without any health concern or side effects.

III. Strategizing Phase

In the strategizing phase, HULK® Co has identify the divergent factors that differentiate HULK® Co from any others competitors such as Red Bull, Monster, Power Root and others. There are three main divergent factor that had been identified; (1) new healthier product, (2) new innovation, (3) new suitable for children energy drink. Now let us go through the details of divergent factors of HULK® Co.

The first factor is new healthier product. HULK® Co will introduce a new brand that is recognized as healthy and a drink that actually provide energy to the industry. HULK® Co will ensure low sugar level and high content of essential healthy supplements in their drinks.

The second factor is new innovation. By focusing on value innovation, company can save costs either eliminating and or reducing barriers for non-customers. HULK® Co will invent a new type of energy drink that combines standard energy drink that provides carbohydrate, protein and energy with isotonic content. This will allow consumer to be energized and at the same time enhance body function while preventing water

There are four sequences to get the strategic right. Firstly is buyer utility. The six stages of shows the buyer experience cycle the current and blue ocean offering in fashion industry can satisfy the customer needs and wants. Buyer utility map can assist manufacturers in identifying their business in the future with the use of lower cost and get a lot of profit they generate. The utility buyer map there are six stages of buyer experience cycle deals current and Blue Ocean in the beverage industry can meet customers' needs and