Red Bull Positioning Strategy

Introduction The use of celebrity endorsements in advertising has become a trend and a perceived winning formula of corporate image building and product marketing. As existing media get increasingly cluttered, the need to stand out has become paramount and celebrities have proved to be the ideal way to ensure brand prominence. Academic researchers have conducted sufficient empirical research to express the benefits of product endorsement, in addition to the intuitive arguments that rationalize this practice (Till and Shimp, 1998). Celebrities have the potential of helping the advertisements stand out from the surrounding clutter, guiding towards an improved communicative ability by cutting through excess noise in a communication process (Sherman,

They want people to , when looking for sporting gears, see the brand of nike and instantly know that is quality and reliable products on the shelf. They used ethos ,pathos, and logos to boost their campaign in establish well known sporting product on worldwide platform. This is the way how nike has become so successful in its category. Nike is setting standards that other companies are following in sporting

These tools mostly used for spreading the awarenes of the new products, enhancing the recall of the brand but mostly for increasing the number of sales as the company needs profits to survive in the long term. The report have deeply looked at the communication tools in practice when the creative strategy for the new Cadbury product was set. The paper analysed in what situation it is better to use advertising, PR or direct marketing for the Cadbury brand, therefore the advantages and disadvantages of the tools were found. For example, it has been identified that advertising is one of the useful tool for brand promotion because it is able to reach a wider audience within the shortest possible time frame (Egan, 2007. P 194).

Purpose and process of market segmentation The purpose of segmentation is to allow the marketer to be better able to reach the consumer needs and wants which increases the positive responses for the brand. Segmentation is important during the promotion process, this is where the team decided who what and where as well as, age gender and things like buying patterns. Because of this, marketing g segmentation comes before targeting. By dividing the audience, it makes it easier to target exactly who and where to send the devices or what to do with their next model.

This contextual investigation shows how Red Bull, the maker of the world's top rated energy drink, utilizes a scope of inventive limited time methods to enhance the procedure of correspondence and drive customer engagement and

The Personification of “Cool” The term ‘cool’ is broadly defined as what is most relevant and current within youth culture which is also often related to youthful rebellion and breaking boundaries. Young people are the major target audience for many brands and due to the changing times, brands have been forced to be more innovative in their marketing approach to their target market. Brands have drawn in their specific target markets through the commercialization of the ‘cool factor’. Brands such as Apple and Microsoft have dominated this marketing approach by often associating themselves with artists or events that are highly celebrated by the youth culture (Standage.

Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.

Now a day it’s the best strategy used by marketers to influence customers by showing celebrities with their products, it includes different appeals lie, exciting, absurdity, sexual etc. Belch, G. and Belch, M. (2008) acknowledged that the main aim of formulating such strategies is to get high brand revelation, longing, concentration and curiosity. To do so, marketers attach famous personalities’ with their products. McCracken (1989) stated that these famous personalities’ had great influence on the consumer’s buying behavior that’s why it becomes the most attractive tool of advertising now a day. The major aim to do advertising and adopt this strategy is to influence customers towards the products (Ohanian

Positioning strategy is known as what the product represents for the recipient .It is the enhancement of a product in a way that makes it different from the competitor products. The purpose is to attract the attention of the customer to certain products( Mustaf, 2009).. In my opinion, positioning is extremely important to keep the company growth and success because it is known that people want to try innovative products and they have the interest to try the new ones. Companies that desire to create their positioning strategies, they need first to have ideas about the characteristics of their competitor`s products.

The marketing director works with the strict coordination. Ways to further increase the effectiveness of digital marketing A strategy that is linked into the effectiveness of digital marketing is content marketing.[34] Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it".[34]

Our logo and slogan (“Redefining Sports Technology”) communicates a brand identity of quality, innovation, easily relatable and inspiring for our target audience. A key component of our branding and positioning strategy is to provide the consumers an opportunity to review and feedback on the design aimed at creating a personal relationship between the brand and its target audience. Unlike competitors, the “powerVW” sport analytics and fantasy sport product poses an unmatched social media enabled intuitive user interface to serve the sports fans anytime-anywhere. Pricing & distribution: Our primary market pricing strategy is to deliver high quality product with affordable and competitive pricing for the powerVW B2C and B2B products.