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Essay On Red Lobster

104 Words1 Page

Red Lobster caters to all genders and all ages. There were families, couples, groups, business men and women, and the grey market. I would believe that the average income would be $40,000 and up, taking into account that prices on the menu are not cheap. I also found the majority of the customers were Caucasian, seemed educated and had a more professional feel to them. Red Lobster uses a mass-market strategy. “They have developed one-product service mix that is marketed to all potential consumers in the target markets. This approach considers the market to be one homogeneous market segment with similar wants and needs.”

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