Gomez Executive Bus Service Case Study
1. What markets was Gomez Executive bus service trying to reach?
Since the bus service is consisted of the routes that are between two principal cities where the hotel located in, MAYA in Tagucigalpa and Hotel Sula in San pedro Sula, they are expecting tourists/visitors who will stay in the hotels as their target market. Also, the both hotels Maya and Sula are considered as one of the best hotels in each city so their guests were from all around world ranging from US to Europe. However, Gomez executive bus service had only typical customers who had been using the executive bus service came from the Honduran upper classes.
2. From a consumer behavior standpoint, why do you think tourists were not using the bus service? How could this be corrected?
In this case, although the Gomez executive bus service is 5 times cheaper than the airline, the consumer behavior shows that the most of tourists already have planned travel and purchased ticket for airline travel. In my
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