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Green Rope Rc Case Analysis

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Key Issues/Goals/Problems
You worked for Red Wire Corp (RWC) as a financial analysts for five years. RWC has produced wire rope under the “Red Wire” brand for more than forty years and has more than 60% share of the wire rope market in the Philippines. Its quality and reputation as a reliable , durable and safe wire for construction cranes, conveyors, elevators and other uses are well deserved. However, a new entrant into the wire rope market has emerged: Green Rope Inc. (GRI). It has been able to undercut the “Red Wire”brand in terms of prices. However, the quality of their rope is not very good in spite of the fact that they have been using the same raw materials as RWC.

As financial analyst of RWC, you had an opportunity to join stock-taking …show more content…

Often used to formulate marketing strategy, a current situation analysis tends to examine several factors that play into the current standing of the business, including macroeconomic trends, customer data, and information about competitors. The analysis of this data may be done in several different ways, including the popular SWOT (strengths, weaknesses, opportunities, threats) method. Using this information, a situation analysis provides a summary of the business as it stands, as well as a forecast of performance and progression in the near …show more content…

Even for a small business in a small town, a downturn in national economy, new labor laws in the nation of a supplier, or a change to state tax laws may result in shifting tides of fortune. Macroeconomic analysis can summarize big picture trends that may affect marketing strategy, financial position, or the market share of the company.

Customer data is one of the most critical components of a current situation analysis. This data may be gleaned through customer surveys or even simple observation. Some of the items to analyze might include the age, gender, income level, educational background, or marital status of a typical customer. Knowing what type of customer is currently patronizing the business may help determine future marketing attempts to reach out to different demographics.

Competitor data helps determine where a business stands in relation to similar organizations. To gain this data for a current situation analysis, it is important to review consumer product reviews, stock pricing, and relative share of the market. Many firms hire outside analysts to ensure an objective comparison that clearly shows where each organization stands in relation to one another. Competition analysis may examine direct competitors, such as a shoe store comparing itself to other shoe stores. Indirect competition, which refers to businesses that may offer a different product that fulfills the same need, may also

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