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Redbox's Viability Case Study

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Redbox kiosks drove Blockbusters and other similar companies out of business. However, Redbox is now facing viability questions itself. The main factor leading to Redbox financial difficulties are the increasing consumption of entertainment on digital outlets like Netflix, Hulu, Amazon, and Charter and other pay-TV ops rather than DVDs or BluRays (Spangler, 2016). More importantly, some consumer experts feel that its inevitable consumers will not be renting movies from a Redbox kiosks (Spangler,

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