ipl-logo

How Did Nike Enter India

4122 Words17 Pages

1.0 INTRODUCTION
India is second largest producer of footwear in the world. In 2010, India is produce more than 2060 million pairs of shoes is ranked by 2nd after China. (Apiccaps , 2011) Nike Inc., establish by Bill Boweman and Phil Knight in 1964. They are using fund of only $1000 to start their business. (Nike, 2010)Over 60 years in nowadays, Nike was observed being number one in sport Wear Company of the world. 1216 million of population in India is a main key to develop the footwear industry. So, that is the reason we choose the Nike in India become our topic in this assignment
Nike’s first business in India was started in 1996. On the time, Reebok and Adidas dominate the athletic footwear market in India. Sierra Industries Private Limited is the distributor partner of Nike, Reebok and Adidas. The main reason of Nike why so late to enter the Indian market is because if foreign brand want to establish business in India they must have an agreement with India people who hold the majority share of company. Fortunately, in the late 1990s India government has opened the doors for many industries to entry India market. Nike is one of the industry establish independent and fully owned subsidiaries in India after policy has changed to increase its presence in the market. (Pinto, 2013) Since January 2000, Nike starts to put India as their main focus market in order to control the footwear market in India. Nike decided to focus this market after discover India market have large

Show More
Related

  • Rhetorical Analysis Of Nike's Just Do It Slogans

    794 Words  | 4 Pages

    They want people to , when looking for sporting gears, see the brand of nike and instantly know that is quality and reliable products on the shelf. They used ethos ,pathos, and logos to boost their campaign in establish well known sporting product on worldwide platform. This is the way how nike has become so successful in its category. Nike is setting standards that other companies are following in sporting

    Read More

  • Nike History Essay

    918 Words  | 4 Pages

    Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.

    Read More

  • Under Armour: Competitor Analysis: Nike And Adidas

    1158 Words  | 5 Pages

    2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.

    Read More

  • Nike Business Analysis: Internal Analysis Of Nike

    702 Words  | 3 Pages

    Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.

    Read More

  • Nike Case Study: Nike's Competitive Advantage

    784 Words  | 4 Pages

    Company Description Nike believes diversity and inclusion drives innovation that lead to a competitive advantage. Nike has a broad base of suppliers that actively and significantly support their business requirements. Nike’s Global Procurement team manages the procurement process, including selecting and contracting with the right suppliers for the right goods and services. They have also begun to reduce Nike 's footprint and lessen their impact.

    Read More

  • Success And Failure Of Nike

    1424 Words  | 6 Pages

    by involving popular sportsman and adding it up with new technology’s such as air technology which helped in growing their popularity in USA. During the course of time the national market was insufficient for the company and they wanted to enter the foreign market and for that the celebrities (sports persons ) played a big role .During 1970-1980 they had a steady progress. But faced a crisis in late 1980s and early 1990s. At that period of time the company has gained its name in many , but as per the production case of sports shoes ,sports equipments in its traditional regions ,became less profitable in certain countries like Europe Japan and USA and because of this they shifted their production to Korea and Taiwan , were the labor was cheap and Asia became the main manufacturing unit of Nike

    Read More

  • Nike's Advantage Of Globalization

    1063 Words  | 5 Pages

    Nike’s first globalization strategy was outsourcing. Nike Inc. realized that manufacturing its products (footwear) in the U.S was expensive and to further export these products to distributors outside the U.S would be a massive challenge. This is because price affordability was a major concern for customers outside the U.S who would not comprehend why sportswear should be that expensive to buy. However, Nike Inc. took advantage of globalization by using the Japanese high-quality, low-priced production strategy by outsourcing all its shoe production to Japanese producers (Locke,

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    In the assignment, it will discuss the sports brand Nike which specifically focuses in Chinese market. There are three main content areas in this assignment. The first part is a macro environmental analysis; the next part is the target customer profile; the last part is the analysis of marketing strategies. Macro Environmental Analysis: Nike is a very well-known market leader. It is an international brand, their products are selling in the worldwide including China.

    Read More

  • Nike Economic Factors Analysis

    787 Words  | 4 Pages

    There is often a tendency to focus Technological developments on digital and internet-related areas, but it should also include materials development and new methods of manufacture, distribution and logistics. With technology improving Nike has to keep up to date as the world develops more and more with its technology. Nike has been able to maintain its name in the market place with the use of social media to increase their brand awareness. By using social media it has been easier for Nike to promote the products that they have and making the public more aware of these products. There has been a growth in the market for online shopping and promoting their products online using media and apps.

    Read More

  • A Comparative Analysis Of Nike And Under Armour

    3388 Words  | 14 Pages

    Mark Moulton Professor Ottemann December 10, 2014 2014 Term Paper Nike & Under Armour Company Assessment Nike and Under Armour are two of the largest sportswear and athletic shoe companies in the world. Their histories and growth are similar but they use different corporate and business strategies. Their strategies reflect their corporate structure and the personalities of their leadership.

    Read More

  • Micro Environmental Factors Of Nike

    1368 Words  | 6 Pages

    This is due to Nike gets its merchandise generally from foreign manufacturers. To operate profitably, Nike need to get good value on products and supplies and, in turn, offer good value to its customers with accessible solutions. Publics: Many colleges and universities, especially anti-globalization groups as well as several anti-sweatshop groups

    Read More

  • What Is Nike's Competitive Strategy

    789 Words  | 4 Pages

    Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

    Read More

  • Porter's Five Forces Model Of Nike

    2127 Words  | 9 Pages

    Nike was an early target for the very reason it's been so successful.

    Read More

  • Nike Internal Assessment: Ust Key Internal Assessment Of Nike

    1146 Words  | 5 Pages

    A new competitor whose sell the footwear of leisure and fashion . 0.05 2 0.1 Total Score 1 2.25 Justification of Nike key external factors. Opportunities 1st

    Read More

More about How Did Nike Enter India

Open Document