Reebok And Adidas Case Study

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1.0 INTRODUCTION India is second largest producer of footwear in the world. In 2010, India is produce more than 2060 million pairs of shoes is ranked by 2nd after China. (Apiccaps , 2011) Nike Inc., establish by Bill Boweman and Phil Knight in 1964. They are using fund of only $1000 to start their business. (Nike, 2010)Over 60 years in nowadays, Nike was observed being number one in sport Wear Company of the world. 1216 million of population in India is a main key to develop the footwear industry. So, that is the reason we choose the Nike in India become our topic in this assignment Nike’s first business in India was started in 1996. On the time, Reebok and Adidas dominate the athletic footwear market in India. Sierra Industries Private Limited is the distributor partner of Nike, Reebok and Adidas. The main reason of Nike why so late to enter the Indian market is because if foreign brand want to establish business in India they must have an agreement with India people who hold the majority share of company. Fortunately, in the late 1990s India government has opened the doors for many industries to entry India market. Nike is one of the industry establish independent and fully owned subsidiaries in India after policy has changed to increase its presence in the market. (Pinto, 2013) Since January 2000, Nike starts to put India as their main focus market in order to control the footwear market in India. Nike decided to focus this market after discover India market have large

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