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Reflection On Advertisements

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In the present society, adverting has a huge impact on how people value life, the world and themselves especially in the area of the choice we make. The advertisement is meant to simply convey messages and attract an audience. There are lots of adverts everywhere and one video said we actually view 6000 adverts per day. That is a lot, but I must say that majority of the advert are unnecessary and so irritating, misleading and few are very interesting, add value to life and act as a mirror that helps to reflect the reality of life. My reflection is based on the few adverts that interest me and don’t violate some of the principles of ethical research. Day 1 https://www.youtube.com/watch?v=Y4jwTtGLZEg My first advert is LIDL Christmas advert, …show more content…

The first thing you see from the video is “The World’s Best Grammar Check.” The narrator started the ad by saying whether you are writing a cover letter for your dream job, finishing an essay for school or just writing an everyday email, you rely on your spell checker…..” It goes on and one to compare Grammarly with the Microsoft office, stating the benefits and call-to-action to enjoy success. This advert does make use of consumer research for …show more content…

It made me see the importance of friendship, dedication, and times spent with loved ones and the true value of life. References Go Compare. (2010, December 2). Gio Compario - Santa Claus Is Coming To Town [Video file]. Retrieved from https://www.youtube.com/watch?v=4_W9rIPAkdY Guinness. (2013, September 8). Inspiring Guinness Wheelchair Basketball Commercial [Video file]. Retrieved from https://www.youtube.com/watch?v=0Vxjh6KJi8E Grammarly. (2015, June 17). Grammarly for Microsoft Office [Video file]. Retrieved from https://www.youtube.com/watch?v=YGTZIKRWwzE KFC. (2015, February 11). Families - KFC Commercial 2015 [Video file]. Retrieved from https://www.youtube.com/watch?v=8yRtIbkCrac LIDL. (2015, November 2). Lidl Christmas Advert 2015 [Video file]. Retrieved from https://www.youtube.com/watch?v=Y4jwTtGLZEg McDonald. (2015, November 20). McDonaldâ��s Christmas Advert 2015 – #JourneyToChristmas [Video file]. Retrieved from https://www.youtube.com/watch?v=KPX8lLU_vHU MetLife. (2015, February 3). My Dad is a Liar - Emotional Commercial [Video file]. Retrieved from

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