A research has been carried out worldwide from year 2012 to 2016 on the daily time spent on social networking by internet users. (see Appendix 1) The research has shown that minute per day spent by internet users on social media has been increasing over the year from 2012 to 2016. In year 2012, internet users spent only 96 minutes in social media compared to 100 minutes in year 2013. In year 2014, an increase of 3 minutes in time spent on social media compared to year 2013. Minutes spent on social media per day in year 2015 has increased by 6 minutes when compared to year 2014, which is 103 minutes.
Wallis (2013) explains that 44 percent of these users were female; including 30 percent of migrant women. The internet users in the country spend an average of 18.6 hours on the internet (Chu, 2012). In China, many internet users use the internet to access different Chinese websites that enhance their businesses, social lives and cultural lives. The technological advancement in the country enables users to use the internet for different purposes. Most of the teenagers and youth in the country use the internet for online gaming (Bu, 2006; Niemz, Griffiths & Banyard).
In the year 2012, there are 483 million daily active users on average in December 2011 and they had 845 million monthly active users at the end of the said year (Facebook, 2011). Moreover, these sites are becoming so widespread in the internet because it attracts many individuals especially students since their interest are being catered by these websites. Thus, the researchers vie that exceedingly of use of Social Media can led to lack or loss of communication skills, poor academic performance in your daily life, and addiction. To substantiate this argument, the paper begins with the current situation of usage of Social Media. Then, it moves on to the negative impact.
Effect of Social Media According to Mc Graw Hill, social media is a tool used by people to interact with each other by creating, sharing, and exchanging information and ideas in a virtual network and community. According to M. L. Kent (2013) social media is any from of interactive communication media that enables the occurance of two way interaction and feedback. Social media makes your day feel different and colored. Because almost every people use social media, right? Social media is the way to make some people can interact with other people.
For example, approximately two-thirds of the world’s Internet population visit a social network or blogging site, resulting in ten percent of all time spent on the Internet. According to Pew Research Canter about 74% of all online adults use social networking sites. For adults ages 18-29, 89% of them use social networking sites.. All this leads to fast change in media landscape. Also, media audience has been changing as well as distribution over traditional and social media (Baluev, 2014). In 2015, Facebook had over 1.450 billion active monthly users, WhatsApp had over 700 million active monthly users, and Instagram and Skype each had 300 million active monthly users worldwide the time spent on these sites is growing at more than three times the rate of overall Internet growth (Mohamed, 2015).
Addiction affects not only a person and his or her family, but also society as well. Therefore it is important to investigate the extent of social media use, the demographics that use social media most as well as its impacts. THE EXTENT OF SOCIAL MEDIA USAGE There has been an increased usage of social media sites as time passes. The percentage of American adults who use at least one social networking site has increased exponentially from 7% in 2005 to 65% in 2015 (Perrin). According to Pew Research Centre in 2015, 59% of Instagram users use the platform daily, including 35% who use it several times a day.
Examining the impact of self-esteem on various aspects of selfie-taking behaviours in an adult sample Li-Ann Smal Lab Group 1 13320884 Abstract Tables of Contents Introduction Since the mass availability of the Internet in the 1970s, social media sites (SMS) have been gradually gaining prominence. The first social network to gain major recognition was Friends Reunited in 1999. Several other sites emerged in popularity such as Friendster, Myspace, Bebo and Twitter. In 2004, Facebook was founded. Facebook is the largest social network in the world, with over 1.23 billion monthly active users (Protalinski, 2014).
Social media users in India The number of social media users is increasing day by day at present the number in India has reached to 143 million users. According to the reports of Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) International, 34% of college going students and 27% of young men are using social media platforms. 12% constitute the school going users while 60% are the college going students and young men in the urban India. The number of rural users has also increased in the recent years. People are actively using social media.
This active consumer behavior is changing the media and marketing landscape as consumers are invading companies' marketing sphere. Evans (2008) presented the classic purchase funnel model as an indicator of how social media has impacted on consumer decision making process in different stages. Park et al. (2009) found four motives for using social networking sites: socializing, entertainment, self-status seeking, and information. These gratifications are common motives for consumers' activities performed in social media.
Among Internet users in Kuwait, social media penetration was 87%. Facebook and Twitter were the most accessed SNS, with 83% of Internet users in Kuwait accessing Facebook (Mcilhone, 2014). More males (91.2%) than females (88.5%) in Kuwait are Facebook users, whereas more females (53.6%) than males (53.6%) used Twitter (Ipsos ICT,