Social Media Marketing Reflective Report

Discussion your understanding of social media marketing

Name: Lee Ho Yan

Student ID: 14086986D

In this reflective report, I would like to discuss social media marketing from company usage and customers perspectives based on my own experience and knowledge gained from lessons.

Social media marketing is any way one can receive attention for one’s message using people connected to the Internet. From company usage, social media marketing is beneficial to companies in terms of cost, effectiveness, and business image when comparing with the traditional approach. First, from the cost aspect, social media marketing require much fewer budgets to launch the marketing strategy than traditional approach. In traditional marketing,

Take Facebook as an example, other than my friends’ states, Facebook will show some advertisement on the left hand side. Facebook according to your visiting history filters the category of these advertisements and shows them on your main page. Some social medias, like Facebook, keep collecting users’ data to have analysis and use the data selling business spend more on advertisements on their site. Once individuals click in companies’ social media account and start follow, posts and notifications from that company will send to them instantly. Posts are the key element on social media marketing. By posting frequently, companies can build a closer relationship with consumers and frequently draw their attentions. Based on personal experience, eyes catching photos, which shows the features of the products or services in detail, captions with details of the products or services and harsh tags are needed as consumers can easily track their interest by search harsh tags and decide purchases or not according to the photos and

In online shopping site, such as eBay and Taobao, there is a mature online shopping system, which provide users with better shopping protection. Since social medias is not for making online transactions purpose at first, consumers’ benefits are restricted by the designs. For shopping protection, it including third party online payment platforms likes Paypel and Alipay, rate and review functions, ordering systems, consumers’ vested interest can be protected by these characteristics. However, shopping via social media, consumers may not be able to enjoy the above protection. It is hard to function the complete online shopping system on social medias, consumers mostly make their order by direct communicating with the seller or shop owner through communication tools, generally no automatically ordering system and deal the payment by bank transfer or face to face instead of third art online payment platform. About the shipping method, online shopping site usually ship the goods by post as sometime the goods may come from overseas, but for social media shopping, especially in Hong Kong, it is more common to have face trade in this way. Although social media shopping have fewer protections to consumers, it’s convenience and flexibility still attracting people comes and buys. While consumers view their social medias’ main page, they are able to receive their interested information of products or service at the