Background McDonalds Corporation is the world largest hamburger restaurant serving millions of customers daily around the world. McDonalds was founded in 1940 by two brothers, Richard and Maurice McDonald in San Bernardino, California (Dess, Lumpkin, Eiser, & McNamara, 2014). The hallmark of the brother’s success was the speedy process at which they cooked and served their hamburgers. In 1954 Ray Kroc, a traveling salesman, visited the McDonald brothers restaurant and was impressed at the speed and efficiency of their operation. Kroc had a vision of multiple locations of McDonald’s restaurants and became the company’s first franchisee.
And its target customers are young people because young people in China occupy the main part of fast food consumption. The contents of its advertisements are always related with love, relationship and friendship which Chinese people are concerned with. For other European countries, McDonald’s evolved its products to coincide with the traditional view of European people. The company even included coffee on their menus as inspired by Europeans who love to take their coffee outside while meeting friends, acquaintances or relatives. In respect to other Asian countries, McDonald’s showed interest on their traditional cuisines by
I talked about the disadvantages of McDonaldization and what it causes, and since everything has two sides, I will discuss now what McDonaldization causes that’s seen as thumbs up! One of the great things that have been caused by McDonaldization is the availability of wide ranges of great goods and services to a greater portion of the population than any time before (Ritzer 2004: 15). It also lessened the goods’ and services’ dependence on time duration of when they will arrive, and also less dependence on the geographic location of a country (Ritzer 2004: 16). Products are more economical, and quality is more uniform (Ritzer 2004: 16). Most popular products of any globalized corporation that are well known in a dominant culture an be easily diffused to another culture (Ritzer 2004: 16).
For that reason, McDonalds as every other fast food restaurant serves the same despite some cultural changes in every country. So once customers’ orders a cheeseburger, he knows exactly what taste and size he will have. All this industry is based on predictability. Even the employees at this industry, behave all the same. They follow the same corporate rules, and there is nothing to change.
Thus, immigration causes good influences rather than threats towards the native-born workers. As reported by Patrice Hill (2014), economists believe that increasing immigration equals to a steady development in the economy. Immigration plays a crucial role and has positive impacts on the United States economy, especially in the twentieth century. Raising the labors’ demand, filling the growing gaps in the labor force, and increasing the native-born wages are some benefits a host country could gain from
Business customers may stop in the midst of the workday and can depend on fast organization, and dependably extraordinary sustenance. Another noteworthy concentration of McDonald's elevating is to adolescents. Youths find the regard menu especially captivating and McDonald's business parts their diners as a cool place to meet with their sidekicks and to work. McDonald's moreover focuses on the perspective of critical worth inside it line of things and thusly takes care to esteem its menu things fittingly. Particular things are evaluated contrastingly depending whereupon target social event of individuals those things demand to
Should we consider immigration as a positive influence on the global economy? Every day, people over the whole world are on the move to take up permanent or semi-permanent residence in another country or in another place within the country they currently reside. We are talking about hundreds of people a day, who are on the move. This migration of humans affects population characteristics and patterns, cultural and social patterns and processes, physical environments and of course economies. According to numbers of the UN there were around 154 million international migrants in the world in 1990 which has risen to an all-time high of 232 million international migrants in the year 2013.
McDonald’s is successful because of the continuous equipment updating, improvement on serving time, and in finding more ways to satisfy customers. McDonald has a unique value chain because of the rare need to depend upon other companies for supplies. The firm owns nearly every portion of the value chain. McDonald's have their warehouses within a reasonable proximity to all of their restaurants. This, along with owning the warehouses allows the restaurants to get all of the needs met in one shipment and not deal with multiple suppliers.
McDonald’s adopt different cuisines according to the countries and their culture. McDonald’s geographic segmentation has main consideration on location, mostly of the McDonald’s restaurant are located to famous and attraction location. McDonald’s always target tourism categories. In Dublin city centre McDonald’s restaurant located in Grafton Street, O’Connell Street, Temple Bar Street, etc. These are place most popular and major tourist attraction and this is very important part of marketing mix place, its make big strength of the organization.
It has been the major influence for me to seek a higher education despite the enjoyable atmosphere that I know won 't keep me content for my working adulthood.McDonald 's workers are often looked down upon. However, in my almost two years of experience, I have learned how the world works. People aren 't nice. You 're on your own in this place, and Mommy isn 't there to hold your