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FOA Reflection: Passive And Submissive Roles Of Women

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FOA Reflection Abdulkarim Kamal
In this FOA my main aim is to demonstrate how women and girls are commonly placed in disadvantage situation (e.g. Passive and submissive roles), as oppose to men and boys who are commonly placed in advantage situations and seen to be more successful through the evaluation of three advertisements. The advertisements that I have chosen are visual representation of how society perceived women in the past and in the present day. The language used will be formal as the topic I am addressing needs to be dealt with seriousness. The text creates meaning because it is prejudicial and it is morally incorrect that women in today’s society are still viewed as inferior and not equal to men. This topic will expose how society identifies women as inferior and incapable of carrying out the roles of men, and that sexism is present to this day. …show more content…

In my FOA I explained that the media is a powerful tool in that it is capable of shaping a public opinion; I explored the gender roles attributed to women in advertisement and how the message shifted from a more explicit, socially acceptable and firmly established view of female roles to a more implicit conception of women in today’s society. In order to ensure that this learning outcome was met, I asked myself the following question: “How is the media trying to shape and persuade the public’s views and values”. I was also able to show the way mass media uses language to persuade. This was achieved by examining the language of persuasion, and examining the persuasive techniques used in each

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