Refresco Gerber Case Study
4.1. Refresco Gerber Refresco Gerber is the leading European bottler of soft drinks and fruit juices, serving both retailers and branded customers. Its global sourcing and local innovation capabilities offer a nearly limitless variety of products, manufactured to customer specifications and requirements. It has long-term relationships with leading discounters and full-service retailers across Europe with a wide range of private label offerings. In addition to supplying retailers, Refresco Gerber is also a contract manufacturing partner for a number of well-known branded customers.1 According to Refresco Gerber Annual Report (2014), the company is composed of 7 BU (Business Units) in the Benelux (Netherlands & Belgium), Germany, France, Italy, Iberia, North Eastern Europe (Finland & Poland) and the UK. Its global sourcing and local R&D capabilities offer an almost unlimited variety of products, manufactured to customer specifications and requirements. …show more content…
Today the company has 27 manufacturing sites in 9 European countries and over 4100 employees. In terms of revenue per region, Germany takes the lead, which stands for 22% following by Benelux with 21%, as the Figure 4.1-c below shows. Figure 4.1-a: 2014 volumes circa 6.0 bn litres. Figure 4.1-b: 2014 revenue of circa EUR 2.0 billion. Source: Refresco Gerber Annual Report 2014, p 6. Source: Refresco Gerber Annual Report 2014, p 7. Figure 4.1-c: 2014 revenue per
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