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Refresh Sports Drink Case Study

729 Words3 Pages

Refresh Sports Drink is completely pure and energetic drinks which is especially designed drink for those who are sports men or doing any other physical activities. It is highly recommended from all nutrition coaches and physicians to all drivers, athletes and many other all over the world for refreshment and revitalize their minds as well bodies while on work or in playground. It is full of carbohydrates and other energy ingredients to boost up the energy level of all athletes and others with highly publicity and advertising deals. Refresh Sports Drink has been introduced in UAE by several ways with new innovation to fulfill the breach of its customers by providing them an energy quality drink instead of a simple cold drink. Refresh Sports Drink used a very embattled approach likening to the marketing approach on huge level of present drinks as well as the success factor in UAE is based on the advertising plans and their efforts on focused segmentation of marketing throughout the region …show more content…

It possess 43% as compared to other firms in competition.
The refresh Sport Drink firm does not introduce or advertise its products and services amongst the customer but it focuses to create awareness of its production as well as the creation of products throughout the UAE by engaging marketing actions and its image.
The ways Refresh Energy Drinks keeps engaged is by printing, electronic media promotions, event marketing related in sports and the promotions at the point of purchase. The main target of Refresh Energy Drinks is students and youth of UAE and have been successful by establishing on a wide range. The key factor in demand of its production is due to increase in UAE population, the strong economic growth and the disposable products trend in United Arab Emirates due to increase in tourists and foreigners journey which is increasing day by day very

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