Regent Hotel Case Study

From time to time, Regent has been sold and acquired by different consortiums. In 1992, Regent’s first owner Robert Burns sells his interest and the brand is acquired by the Four Seasons group. However, in 1997, Carlson Hotels Worldwide acquired Regent International Hotels from Four Seasons Hotels & Resorts. Then in 2010, Regent has been acquired by a well-known hotel company in Taiwan: FIH Regent Group and renamed to Regent Hotels Group, which is also the original owner of the Regent Taipei. Meanwhile, Regent Taipei became the headquarter of Regent hotels

Nowadays, Regent has two sites of Europe in Berlin and Porto Montenegro. In South East Asia, there are Regent Singapore and Regent Jakarta. Regent has extended its branches to main cities

—— Our mission is to set a new benchmark in the luxury hotel industry, and once again emerge as an icon of timeless design and bespoke experiences. Our priorities are straightforward. Simplicity, elegance and supreme comfort set against a backdrop of exquisite craftsmanship. Unique and magnificent locations reflecting indigenous cultures and customs. The innate understanding of where you are in the world. A true journey of discovery.”— Chairman of Regent Hotels, Steven Pan. c. Vision statement of Regent Hotels Group

1. To continue to create new benchmarks, and elevate the luxury hotel concept with an innovative mix of premium residential and retail components at select hotels.

2. Every Regent Residence should offer service combine the ultimate in luxury living with an exceptional ownership investment opportunity while Regent Galleria gather the world’s finest fashion, jewelry and lifestyle brands in one place for an undeniably upscale and exclusive shopping experience. “

3. Create the Regent Experience for every customer with Our highest principles: the Tao of Regent---- "To SERVE as we would like to be served. To HEAR without being told. To SEE without being shown. To KNOW without being

The main vision of the restaurants is to let consumer to experience diverse exotic cuisines from eastern to western cultures. As a part of the recreation economy, each restaurant brand has different segment target in marketplace. The promotion plans and marketing strategies of each catering business, excluding Domino’s Pizza in Taiwan, which has been undertaken by our Marketing and Communication Department. Only Domino’s Pizza has its own business marketing team, and be independent from our supervision.

Here is the simple short brief of each restaurant:

• Silks Palace: Silks Palace is located in the National Palace Museum. The restaurant tries to present the art of traditional Chinese cuisine with a modern touch, where each dish is an art craft to resemble traditional Chinese culture and the collective imperial treasures of the museum.

• Mihan: The restaurant Mihan anchors itself as five-star luxury Japanese restaurant. It serves three Japanese cuisines: shabu shabu, robatayaki and kaiseki. The main objective is to let customers to experience Japanese’s traditional gastronomic cultures.

• CBN: CBN (Champion Beef Noodle) is a Taiwanese beef noodle concept shop with Asian-infused culinary concepts. CBN tries to serve superior traditional taiwanese beef noodles and diverse beef noodles of creative new-invented