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Rehab Failing Essay

525 Words3 Pages

Rehab Detailing is a company that specializes in high-line paint correction and ceramic coatings that will permanently protect a vehicle's paint in a safe manner. This technique helps release the full depth and luster of the paint. Cars, trucks, bikes or boats will be finished to a level of gloss and color exceeding when it was brand new. Rehab Detailing protects these improvements with a Ceramic Pro coating system that offers up to a lifetime warranty. Owned and operated my Ross Miller, Rehab Detailing will complement the beauty of a customer’s ride with additional aesthetic upgrades like Carbon Fiber Accessories, Wheels, Vinyl Wrap and Aero. Whether customers drive an Exotic, Luxury Car, SUV, classic or daily driver, Rehab looks forward to …show more content…

With innovations in technology, the industry has grown and developed, with new products, equipment, auto detailing methods being invented daily. While booking appointments and gaining revenue is not an issue for Rehab Detailing, a marketing opportunity to strengthen the company’s social media presence was found. Detox Marketing, a team comprised of Reed Harster, Gannen Cozart, and Cameron Markeson, decided to devise a marketing strategy that could benefit Rehab Detailing. With approval from Ross Miller, Detox Marketing hopes to implement their plan for his business. There are three goals and five objectives that will be monitored throughout the project. The primary goal is to increase Rehab Detailing’s brand awareness. By using subjective criteria, we plan on using Rehab’s social media platforms such as Facebook, Instagram, and YouTube to help further the business into the minds and hearts of consumers. This will be done by increasing community engagement, content distribution, and foot traffic to Rehab Detailing’s website. The success of the project relies on if the marketing objectives are met. These objectives include; Create at least one post per day on Rehab Detailing’s Facebook and Instagram, gain 200+ new Followers on Facebook and Instagram, increase the average Facebook reaction per post by 5 people, and increase traffic to website by at least

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