The relationships between observed and latent variables are explained by the measurement model while the interrelationships among the latent variables or constructs are depicted by the structural model. The combination of these two models forms the full structural model (Byrne, 2010). Basically, this study tries to identify antecedent conditions which influence for adoption and use of e-government services in Sri Lanka. Identification of the structural relationship between latent constructs is essential. SEM facilitates better environment to assess the construct validity of the latent variables and provides structural path relations.
In part one of this I will explain the product life cycle, state where Carlsberg is currently on the product life cycle and state my reasons for thinking this. In part two I will examine the advantages of Carlsberg using the Boston group consultation group matrix to manage their portfolio and exam the quadrant that I would place Carlsberg in.in part three I will look at the effect that the new tagline had on Carlsberg. in part 4 I will evaluate the advantages and risks of using a global branding strategy for Carlsberg and also explain what is meant by ‘glocal’ approach Q1. The product life cycle is a theory made up to try and recognise different states of a products sales and profitability history. Using this theory, we can Identify how
Interdisciplinary isolation creates barriers for the development of a more holistic understanding of tourism. In order to deal with this challenge, philosophical and methodological debates within various disciplines need to be further discussed by the researchers and educators. As sociology and social psychology matter, it has significant challenges in theoretical and methodological combination. There are three arguments among the researchers trying to find out are the field as mention by Dann and Cohen (1991). First group they discuss for locating the sociology of tourism about the migration of sociology, second group about leisure of sociology, and the third group focusing on the travel dimensions of tourism.
, 1991) with aspects of innovation diffusion theory (Rogers, 1995). The theory postulate that attitude, subjective norm and perceived behavioral control will influence the intention to use a technology. (Taylor & Todd, 1995) extended the theory by decomposing the attitudinal, normative and perceived control beliefs into multi-dimensional constructs this provided higher explanatory power and a more precise understanding of the antecedents of behavior. Search through established databases returned that several researchers have used the DTPB as their research framework. For instance, the DTPB was compared to TAM and TPB to predict information technology usage.
This has a consequential impact on the way consumers think and store incoming information in their memory nodes. In other words it causes them to organise information based on brand schema. Brand schematicity allows consumers to store incoming consumption information around the central brand node (Puligadda, Ross Jr. & Grewal, 2012). Hence, introducing brand schematicity in to the "endorser credibility" and "brand equity" equation leads to the research question of the study, mentioned
To find out the future development trends in Bangladesh tourism This research study will draw attention to the core problems and investigate key reasons for downwards trends of tourism industry in Bangladesh. In spite of the recognized problems how tourism will flourish towards its development. In the literature
This research paper will discuss the various concepts of consumerism; predominantly regarding the therapeutic characteristics central to consumer culture. The paper will ﬁrstly introduce the reader to the culture of consumption, commodity excess and the success of consumerism in the modern era. The paper will then deconstruct four crucial consumerism theories, namely Proximity, Modernity, Flânerie and Globalised Consumerism. This paper will lend detailed descriptions, as well as deliver critique on its therapeutic abilities to the consumer and provide visual examples to illustrate each of the above mentioned theories. This paper will conclude with a brief commentary on said theories while simultaneously delivering a holistic address on consumerism.
Hence, the first 2 sections of this paper will begin by understanding intra-firm technology deeper using relevant management literature; discussing its advantages and disadvantages. Following the understanding of these activities, the paper highlights the challenges which arise during such intra-firm technology transfer activities and how firms have managed to overcome them with supporting examples. Finally, the last section will present some concluding remarks. LITERATURE REVIEW ON INTRA-FIRM TECHNOLOGY TRANSFER Barton, (2007) defines technology transfer as a matter of flow of human knowledge from one human to another in forms of
A literature review has been conducted using a structured . The state of the art on humanitarian supply chain performance management with a focus on measurement frameworks and indicators and their applications in practice is classified in three categories. The first category is the definition and measurement of success in humanitarian supply chains. The second category is managing performance, which focuses on describing and analyzing the actual practice of managing performance. The third category shows the challenges in performance management that humanitarian supply chain actor 's deal with.
Goyette et al. (2010) investigates the distinctive nature of word-of mouth perception in varieties of channels accessible for providing such recommendations and communications. Word of Mouth has been acknowledged to participate in considerable role for influencing and shaping consumer attitudes and behavioral motive. (Chevalier and Mayzlin 2006; Sen and Lerman, 2007; Smith and Vogt, 1995; Xia and Bechwati,