From the moment we open our eyes, we are surrounded by the visual effects that influence our self-consciousness and the way we perceive our environment. These phenomena are also known as advertisements or commercials. They are everywhere: radio, magazines, newspapers, taxi doors, movies and the Internet. You just can not escape them. There is probably not going to be one day where you are not going to find some form of advertisement in your daily life.
Around the clock, people are experiencing hundreds of voices and pictures in radio, television, magazines, newspapers, billboards, social media, and other media. Each brand makes effort to fascinate the masses with different engineered effective communication. Inspite of all these, it is always a big challenge for producers not only to get the attention of viewers but also to urge them to purchase the specific product. In this connection market is grabbed through different tactics and specialized communication by the producer. Marketers have conquered every feature of life in daily relations, conversations, approaches and to a convinced degree of regulate our activities as consumers of tangible and non tangible products.
With the evolution of technology in some decades, mass media have been becoming extremely powerful in shaping people’s ideas since humans’ way of thinking is depend on their previous experiences and the recent information they gain, and the media is supporting in gaining these additional knowledge. As mass media such as newspapers, magazines, radio, television and the Internet, are designed to deliver not only information, and latest news about political affairs, science and technology improvement and climate changes around the world, but also all kinds of entertainment like games, videos and music created by performers, artists and musicians for the humanity to be amused and to release stress from their pressure of work, studies and etc., to the large audience all around the world, it is likely for the society to make use of it to be in the mainstream, the universal thought of prevailing things. It is very imperative to think over whether the media is prominent in people’s everyday life and activities because it affects the important aspects of people’s lives, thoughts and attitudes that are the most crucial parts of the civilization in great measure. This essay describes about how the mass media shape people’s ideas of firstly cultures and traditions, then education and lastly fashion for all age and gender, and the benefits and disadvantages of these. Initially, it can be observed that the media impacts the cultures of every country.
The things that we talk about on a daily basis comes from mass media such as a song from the radio, a TV program from the television or even a news article from the newspaper. Such forms of mass media are meant to inform and deliver messages across a group of people. Now that we know that mass communication and mass media revolves around us, there are many different functions and uses of it in the society that we fail to realize. In this essay, we will discuss
In the present world of mass media we are surrounded with advertisements all the time. Whether we watch T.V., read newspaper, magazine …etc or on our way to school, college or office we came across many advertisements of different shape and sizes and in one way or the other our attention is diverted towards them. Advertisements have become an important part of our daily lives and it is impossible for us to neglect the importance of advertisements. In present day life, different types of advertisements attack our privacy but in fact it’s an attractive power which can control a consumer. The voice of advertisements can guide, encourage, asks, announces and deeply inserted into people’s mind.
One of the most things that have an impact on people’s past, present and future is media. The mass media is a diversified collection of media technologies that reach a large audience via mass communication (Wikipedia). Media was created to be as a source to get knowledge, entertainment, money and updated news. Moreover, media users are increasing day after day by using it in several ways. There are big influence on people with different ages, genders and races on their lives and many of them are using it with many ways.
Advertisements are very common in this modern era. We encounter advertisements everywhere. They are made by the advertising agency to attract people‟s attention. Generally, there are two types of advertisement, electronic and printed advertisement. Electronic advertising describes advertising in an electronic medium such as television, radio, cinema, video games, internet, etc.
Advertising evolved through the span of time from the traditional stone carving to word of mouth, from printed materials to digital medium appearing in websites and television channels. Advertising, the business of selling of something to the public, became the lifeblood of almost all mass communication media – print, radio, magazine, and television. Without such, the company’s production process will be intermittent. Over the years, advertisers have been continuously developing strategic ways on how to market their products that will enable them to reach their target audiences. Competition in the advertising world intensified a thousand fold where consumers are basically barraged with advertising messages from the moment they open their
Advertising is often located by an ad agency on behalf of a company. Advertisement is often placed anywhere audience can easily access information like walkway, railway stations, on the sides of buses (transit advertisements) etc… Wall or rock painting and Papyrus were
Other than television and radio, media structure includes a vast display of regularly published printed material, advertising. Some new apparatuses of communication has emerged as new media including the Internet, mobile phones, fax etc. Various other devices of communication as, language, print media and billboards etc. are also provided by the mass media. This helps to grub up a huge amount of people at the same time for instance, television programs are watched by people at so many different places (Berger, 2002:21-22).