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Related Literature In Korean Literature

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SWEPT BY THE WAVE: THE IMPACT OF KDRAMA TO THE KOREAN CULTURAL APPRECIATION OF THE STUDENT
CHAPTER 1
THE PROBLEM AND ITS BACKGROUND
A certain culture is a conglomeration of other different cultures around the world. It is an alloy that sums up the humans’ way of living - ranging from the food they eat, from the clothes they wear, and from the house where they live in. Moreover, it is also a mixture that made from the hearts and blood of their ancestors during the reign of western countries. Hitherto, at present, it appears that such colonization has not yet ceased. The Philippines is now undergoing neo-colonization over the hand of South Korea. Likewise, such colonization is neither bloody nor catastrophic; it is rather fascinating. Hence, Filipinos are being shift to a completely new culture way far from what they have grown on.
Nevertheless, one of the facets of this colonization that Koreans continue to reinvent and expand is “Hallyu” that has emerged dazzlingly in the archipelago. It continuously conquering the faculty of the youth and spreading its …show more content…

With this notion, the increasing popularity of the Korean TV dramas in the country is bound to affect the entertainment industry in the Philippine TV (Ayala, 2009). Korean dramas have invaded several households since a number of local media companies in the Philippines bought box sets of Korean drama episodes from the producers and then air them into their local TV networks. In fact, top of the Philippine TV stations; GMA Network and ABS-CBN are leading the way in importing Korean Dramas (Hicap, 2009). Additionally, according to AGB Nielsen Philippines (as cited in Escobia, 2013), on a media research, Koreanovelas are most watched by Filipinos, as observed in the ratings of the shows, rather than the local drama of the Pinoy

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