Related Literature In Advertising Essay
Chapter II
Related Literature
An advertisement is a message printed in a newspaper or magazine, broadcast on radio or television, sent to individuals through mails, or disseminated in some other fashion-that attempts to persuade readers or listeners to buy a particular product, favor a particular organization, or agree with a particular idea. (Incorporated Grolier, 1996) The most common advertising goal is to influence consumer choice of a particular brand. Marketing or motivation research can determine which types of consumers are most likely to buy the advertised product, and it can also test the features, benefits, images, or the other appeals to which consumers might respond. The advertising will then associate the brand with those appeals. The history of the Advertising is when the Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. (Incorporated Grolier, 1996)
In the 18th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to
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They make political decisions; personal decisions, including medical choices, romantic decisions, and career decisions; and financial decisions, which may also include some of the other kinds of decisions and judgments. Quite often, the decision making process is fairly specific to the decision being made. Some choices are simple and seem straight forward, while others are complex and require a multi-step approach to making the decisions. There are several important factors that influence decision making. Significant factors include past experiences, a variety of cognitive biases, an escalation of commitment and sunk outcomes, individual differences, including age and socioeconomic status, and a belief in personal relevance. These things all impact the decision making process and the decisions
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